Mars, Incorporated Advertiser Profile



Mars, Incorporated spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mars, Incorporated launched and advertised 12 new products in the past twelve months.

We have 42 people on file in marketing roles at Mars, Incorporated, and 22 at their agencies.

Summary


Mars, Incorporated spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mars, Incorporated launched and advertised 12 new products in the past twelve months.

We have 42 people on file in marketing roles at Mars, Incorporated, and 22 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 64 decision makers for you to contact at Mars, Incorporated, including Executives, Strategists, Media Buyers and Agency contacts.


Orla M.
Vice President and Chief Marketing Officer

Marc W.
Managing Partner, Media Investment

Amanda Z.
Senior Manager of Digital Media

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 64 decision makers for you to contact at Mars, Incorporated, including Executives, Strategists, Media Buyers and Agency contacts.


Orla M.
Vice President and Chief Marketing Officer

Marc W.
Managing Partner, Media Investment

Amanda Z.
Senior Manager of Digital Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mars, Incorporated and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/7/2018.
Display
Display
Last ran on Houston Texans on 11/10/2018.
TV
TV
Last ran on Nick Jr. on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 11/7/2018.
Display
Display
Last ran on Houston Texans on 11/10/2018.
TV
TV
Last ran on Nick Jr. on 11/8/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mars, Incorporated and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/7/2018.
Display
Display
Last ran on Houston Texans on 11/10/2018.
TV
TV
Last ran on Nick Jr. on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 11/7/2018.
Display
Display
Last ran on Houston Texans on 11/10/2018.
TV
TV
Last ran on Nick Jr. on 11/8/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mars, Incorporated Advertising Spend:
OVER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mars, Incorporated Advertising Spend:
OVER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Mars, Incorporated campaigns first seen Jun 2018.
Mars, Incorporated launched campaigns supporting 12 new product lines in the last twelve months, including M&M's World New York.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Mars, Incorporated campaigns first seen Jun 2018.
Mars, Incorporated launched campaigns supporting 12 new product lines in the last twelve months, including M&M's World New York.