Mary Kay Advertiser Profile
Mary Kay is part of:
Mary Kay is part of Mary Kay Holding Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Mary Kay launched and advertised 2 new products in the past twelve months.
We have 6 people on file in marketing roles at Mary Kay.
We have 6 people on file in marketing roles at Mary Kay.
Summary
Mary Kay is part of Mary Kay Holding Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Mary Kay launched and advertised 2 new products in the past twelve months.
We have 6 people on file in marketing roles at Mary Kay.
We have 6 people on file in marketing roles at Mary Kay.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Mary Kay, including Executives, Strategists, Media Buyers and Agency contacts.
Kay W.
Category Manager, Global Integrated Brand Marketing (Skin Care, Body, SPF, & Devices)
Colette C.
Global Digital Analytics & SEO Manager ► A/B Testing ♦ Paid Media Strategy ♦ Content Strategy
Janet B.
Manager, Corporate Digital Marketing & Innovation
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 6 decision makers for you to contact at Mary Kay, including Executives, Strategists, Media Buyers and Agency contacts.
Kay W.
Category Manager, Global Integrated Brand Marketing (Skin Care, Body, SPF, & Devices)
Colette C.
Global Digital Analytics & SEO Manager ► A/B Testing ♦ Paid Media Strategy ♦ Content Strategy
Janet B.
Manager, Corporate Digital Marketing & Innovation
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mary Kay and its subsidiaries.
Display
Last ran on Good Housekeeping on 11/1/2024.
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Display
Last ran on Refinery29 on 11/1/2024.
Display
Last ran on Good Housekeeping on 11/1/2024.
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Display
Last ran on Refinery29 on 11/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mary Kay and its subsidiaries.
Display
Last ran on Good Housekeeping on 11/1/2024.
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Display
Last ran on Refinery29 on 11/1/2024.
Display
Last ran on Good Housekeeping on 11/1/2024.
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Display
Last ran on Refinery29 on 11/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mary Kay Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Mary Kay recently bought a Cover 4 print ad. See which other premium units they bought.
- Mary Kay recently placed a direct ad on www.ebay.com/. See where else they recently placed direct ads.
- Mary Kay recently placed a programmatic ad on www.refinery29.com/. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mary Kay Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Mary Kay recently bought a Cover 4 print ad. See which other premium units they bought.
- Mary Kay recently placed a direct ad on www.ebay.com/. See where else they recently placed direct ads.
- Mary Kay recently placed a programmatic ad on www.refinery29.com/. In the last 12 months, they have partnered with DoubleClick and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Mary Kay launched campaigns supporting 2 new product lines in the last twelve months, including Mary Kay Mineral Facial Sunscreen Broad Spectrum SPF 30.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Mary Kay launched campaigns supporting 2 new product lines in the last twelve months, including Mary Kay Mineral Facial Sunscreen Broad Spectrum SPF 30.