Mary Kay Advertiser Profile


Mary Kay
Cosmetics
16251 Dallas Parkway, Addison, TX US 75001
(972) 687-6300
Mary Kay is part of:
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Mary Kay is part of Mary Kay Holding Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Mary Kay launched and advertised 2 new products in the past twelve months.

We have 6 people on file in marketing roles at Mary Kay.

Summary


Mary Kay is part of Mary Kay Holding Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Mary Kay launched and advertised 2 new products in the past twelve months.

We have 6 people on file in marketing roles at Mary Kay.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Mary Kay, including Executives, Strategists, Media Buyers and Agency contacts.


Kay W.
Category Manager, Global Integrated Brand Marketing (Skin Care, Body, SPF, & Devices)

Janet B.
Manager, Corporate Digital Marketing & Innovation

Colette C.
Global Digital Analytics & SEO Manager ► A/B Testing ♦ SEO ♦ Paid Media Strategy ♦ Content Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Mary Kay, including Executives, Strategists, Media Buyers and Agency contacts.


Kay W.
Category Manager, Global Integrated Brand Marketing (Skin Care, Body, SPF, & Devices)

Janet B.
Manager, Corporate Digital Marketing & Innovation

Colette C.
Global Digital Analytics & SEO Manager ► A/B Testing ♦ SEO ♦ Paid Media Strategy ♦ Content Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mary Kay and its subsidiaries.
Display
Display
Last ran on Refinery29 on 9/1/2024.
Print
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Video
Video
Last ran on Refinery29 on 8/1/2024.
Display
Display
Last ran on Refinery29 on 9/1/2024.
Print
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Video
Video
Last ran on Refinery29 on 8/1/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mary Kay and its subsidiaries.
Display
Display
Last ran on Refinery29 on 9/1/2024.
Print
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Video
Video
Last ran on Refinery29 on 8/1/2024.
Display
Display
Last ran on Refinery29 on 9/1/2024.
Print
Print
Last ran on Good Housekeeping in the 05/2024 issue.
Video
Video
Last ran on Refinery29 on 8/1/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mary Kay Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mary Kay Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Mary Kay campaigns first seen May 2024.
Mary Kay launched campaigns supporting 2 new product lines in the last twelve months, including Mary Kay Mineral Facial Sunscreen Broad Spectrum SPF 30.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
Mary Kay campaigns first seen May 2024.
Mary Kay launched campaigns supporting 2 new product lines in the last twelve months, including Mary Kay Mineral Facial Sunscreen Broad Spectrum SPF 30.