Mary Kay Advertiser Profile


Mary Kay
Cosmetics
16251 Dallas Parkway, Addison, TX US 75001
(972) 687-6300
Mary Kay is part of:

Mary Kay is part of Mary Kay Holding Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Mary Kay launched and advertised 7 new products in the past twelve months.

We have 5 people on file in marketing roles at Mary Kay, and 1 at their agency.

Summary


Mary Kay is part of Mary Kay Holding Corporation. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Mary Kay launched and advertised 7 new products in the past twelve months.

We have 5 people on file in marketing roles at Mary Kay, and 1 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Mary Kay, including Executives, Strategists, Media Buyers and Agency contacts.


Sheryl A.
Chief Marketing Officer

Tamara P.
President and Media Director

Janet B.
Manager of Corporate Digital Marketing and Innovation

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 6 decision makers for you to contact at Mary Kay, including Executives, Strategists, Media Buyers and Agency contacts.


Sheryl A.
Chief Marketing Officer

Tamara P.
President and Media Director

Janet B.
Manager of Corporate Digital Marketing and Innovation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mary Kay and its subsidiaries.
Display
Display
Last ran on WonderHowTo on 4/30/2019.
Print
Print
Last ran on Better Homes & Gardens in the 09/2019 issue.
Display
Display
Last ran on RantSports on 4/27/2019.
Display
Display
Last ran on WonderHowTo on 4/30/2019.
Print
Print
Last ran on Better Homes & Gardens in the 09/2019 issue.
Display
Display
Last ran on RantSports on 4/27/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mary Kay and its subsidiaries.
Display
Display
Last ran on WonderHowTo on 4/30/2019.
Print
Print
Last ran on Better Homes & Gardens in the 09/2019 issue.
Display
Display
Last ran on RantSports on 4/27/2019.
Display
Display
Last ran on WonderHowTo on 4/30/2019.
Print
Print
Last ran on Better Homes & Gardens in the 09/2019 issue.
Display
Display
Last ran on RantSports on 4/27/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mary Kay Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mary Kay Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Mary Kay campaigns first seen Dec 2018.
Mary Kay launched campaigns supporting 7 new product lines in the last twelve months, including Mary Kay Chromafusion Collection.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Mary Kay campaigns first seen Dec 2018.
Mary Kay launched campaigns supporting 7 new product lines in the last twelve months, including Mary Kay Chromafusion Collection.