Masco Advertiser Profile


Masco
Home Conglomerate
17450 College Parkway, Livonia, MI US 48152
(313) 274-7400

Masco spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Masco launched and advertised 7 new products in the past twelve months.

We have 13 people on file in marketing roles at Masco, and 6 at their agencies.

Summary


Masco spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Masco launched and advertised 7 new products in the past twelve months.

We have 13 people on file in marketing roles at Masco, and 6 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 19 decision makers for you to contact at Masco, including Executives, Strategists, Media Buyers and Agency contacts.


Susan F.
Vice President of Marketing

Agata S.
Media Supervisor

Natasha L.
Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 19 decision makers for you to contact at Masco, including Executives, Strategists, Media Buyers and Agency contacts.


Susan F.
Vice President of Marketing

Agata S.
Media Supervisor

Natasha L.
Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Masco and its subsidiaries.
Display
Display
Last ran on Architect Magazine on 3/15/2019.
TV
TV
Last ran on Animal Planet on 3/14/2019.
Print
Print
Last ran on The Mercury News in the 03/2019 issue.
Display
Display
Last ran on Architect Magazine on 3/15/2019.
TV
TV
Last ran on Animal Planet on 3/14/2019.
Print
Print
Last ran on The Mercury News in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Masco and its subsidiaries.
Display
Display
Last ran on Architect Magazine on 3/15/2019.
TV
TV
Last ran on Animal Planet on 3/14/2019.
Print
Print
Last ran on The Mercury News in the 03/2019 issue.
Display
Display
Last ran on Architect Magazine on 3/15/2019.
TV
TV
Last ran on Animal Planet on 3/14/2019.
Print
Print
Last ran on The Mercury News in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Masco Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Masco Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Masco campaigns first seen May 2018.
Masco launched campaigns supporting 7 new product lines in the last twelve months, including Milgard Windows and Doors.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,754 new product launches overall.
Masco campaigns first seen May 2018.
Masco launched campaigns supporting 7 new product lines in the last twelve months, including Milgard Windows and Doors.