MassMutual Financial Group Advertiser Profile


MassMutual Financial Group
Life Insurance
1295 State Street, Springfield, MA US 01111
(413) 744-1000
MassMutual Financial Group is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

MassMutual Financial Group is part of Massachusetts Mutual Life Insurance Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. MassMutual Financial Group launched and advertised 4 new products in the past twelve months.

We have 18 people on file in marketing roles at MassMutual Financial Group.

Summary


MassMutual Financial Group is part of Massachusetts Mutual Life Insurance Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. MassMutual Financial Group launched and advertised 4 new products in the past twelve months.

We have 18 people on file in marketing roles at MassMutual Financial Group.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at MassMutual Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Jennifer H.
Head of Brand and Advertising

David Z.
Digital Product Owner

Marcy D.
Digital Lead, Strategic Priorities

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at MassMutual Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Jennifer H.
Head of Brand and Advertising

David Z.
Digital Product Owner

Marcy D.
Digital Lead, Strategic Priorities

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MassMutual Financial Group and its subsidiaries.
Display
Display
Last ran on InsuranceNewsNet on 1/31/2020.
TV
TV
Last ran on MTV2 on 2/22/2020.
Print
Print
Last ran on Boston Business Journal in the 02/2020 issue.
Display
Display
Last ran on InsuranceNewsNet on 1/31/2020.
TV
TV
Last ran on MTV2 on 2/22/2020.
Print
Print
Last ran on Boston Business Journal in the 02/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MassMutual Financial Group and its subsidiaries.
Display
Display
Last ran on InsuranceNewsNet on 1/31/2020.
TV
TV
Last ran on MTV2 on 2/22/2020.
Print
Print
Last ran on Boston Business Journal in the 02/2020 issue.
Display
Display
Last ran on InsuranceNewsNet on 1/31/2020.
TV
TV
Last ran on MTV2 on 2/22/2020.
Print
Print
Last ran on Boston Business Journal in the 02/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MassMutual Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MassMutual Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,376 new product launches overall.
MassMutual Financial Group campaigns first seen Jul 2019.
MassMutual Financial Group launched campaigns supporting 4 new product lines in the last twelve months, including MassMutual At Work.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,376 new product launches overall.
MassMutual Financial Group campaigns first seen Jul 2019.
MassMutual Financial Group launched campaigns supporting 4 new product lines in the last twelve months, including MassMutual At Work.