Matrixx Initiatives Advertiser Profile
Pharmaceutical Company
440 Route 22 East, 1 Commons Way, Bridgewater, NJ US 08807
Matrixx Initiatives is part of:
Matrixx Initiatives is part of Church & Dwight Co., Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 50 different Media Properties in the last year across multiple Media formats. Matrixx Initiatives launched and advertised 1 new product in the past twelve months.
We have 12 people on file in marketing roles at Matrixx Initiatives, and 5 at their agencies.
We have 12 people on file in marketing roles at Matrixx Initiatives, and 5 at their agencies.
Summary
Matrixx Initiatives is part of Church & Dwight Co., Inc.. They spent under $100 million on advertising in digital and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 50 different Media Properties in the last year across multiple Media formats. Matrixx Initiatives launched and advertised 1 new product in the past twelve months.
We have 12 people on file in marketing roles at Matrixx Initiatives, and 5 at their agencies.
We have 12 people on file in marketing roles at Matrixx Initiatives, and 5 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 17 decision makers for you to contact at Matrixx Initiatives, including Executives, Strategists, Media Buyers and Agency contacts.
Barry B.
Executive Vice President, Chief Marketing Officer & President, U.S.
Jennifer M.
Associate Client Investment Lead
Surabhi P.
Chief Digital Growth Officer
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 17 decision makers for you to contact at Matrixx Initiatives, including Executives, Strategists, Media Buyers and Agency contacts.
Barry B.
Executive Vice President, Chief Marketing Officer & President, U.S.
Jennifer M.
Associate Client Investment Lead
Surabhi P.
Chief Digital Growth Officer
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Matrixx Initiatives and its subsidiaries.
Native
Last ran on Target on 10/1/2024.
TV
Last ran on Ovation TV on 11/16/2024.
Native
Last ran on Target on 10/1/2024.
Native
Last ran on Target on 10/1/2024.
TV
Last ran on Ovation TV on 11/16/2024.
Native
Last ran on Target on 10/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Matrixx Initiatives and its subsidiaries.
Native
Last ran on Target on 10/1/2024.
TV
Last ran on Ovation TV on 11/16/2024.
Native
Last ran on Target on 10/1/2024.
Native
Last ran on Target on 10/1/2024.
TV
Last ran on Ovation TV on 11/16/2024.
Native
Last ran on Target on 10/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Matrixx Initiatives Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Matrixx Initiatives recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Matrixx Initiatives recently placed a programmatic ad on www.allrecipes.com/. In the last 12 months, they have partnered with Sizmek and 2 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Matrixx Initiatives Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Matrixx Initiatives recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Matrixx Initiatives recently placed a programmatic ad on www.allrecipes.com/. In the last 12 months, they have partnered with Sizmek and 2 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Matrixx Initiatives launched a campaign supporting 1 new product line in the last twelve months, Zicam Cold Remedy Medicated Fruit Drops.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Matrixx Initiatives launched a campaign supporting 1 new product line in the last twelve months, Zicam Cold Remedy Medicated Fruit Drops.