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Maybelline is part of L'Oreal SA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Maybelline launched and advertised 13 new products in the past twelve months.

We have 70 people on file in marketing roles at Maybelline, and 33 at their agencies.

Summary


Maybelline is part of L'Oreal SA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Maybelline launched and advertised 13 new products in the past twelve months.

We have 70 people on file in marketing roles at Maybelline, and 33 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 103 decision makers for you to contact at Maybelline, including Executives, Strategists, Media Buyers and Agency contacts.


Laetitia R.
Chief Digital Officer, Maybelline Worldwide

Alison K.
Executive Director

Gina F.
Assistant Vice President of Media and Integrated Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 103 decision makers for you to contact at Maybelline, including Executives, Strategists, Media Buyers and Agency contacts.


Laetitia R.
Chief Digital Officer, Maybelline Worldwide

Alison K.
Executive Director

Gina F.
Assistant Vice President of Media and Integrated Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Maybelline and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on Sports Illustrated on 6/26/2020.
TV
TV
Last ran on VH-1 on 7/4/2020.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on Sports Illustrated on 6/26/2020.
TV
TV
Last ran on VH-1 on 7/4/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Maybelline and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on Sports Illustrated on 6/26/2020.
TV
TV
Last ran on VH-1 on 7/4/2020.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on Sports Illustrated on 6/26/2020.
TV
TV
Last ran on VH-1 on 7/4/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Maybelline Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Maybelline Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,438 new product launches overall.
Maybelline campaigns first seen Sep 2019.
Maybelline launched campaigns supporting 13 new product lines in the last twelve months, including Maybelline Brow Ultra Slim Defining Eyebrow Pencil.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,438 new product launches overall.
Maybelline campaigns first seen Sep 2019.
Maybelline launched campaigns supporting 13 new product lines in the last twelve months, including Maybelline Brow Ultra Slim Defining Eyebrow Pencil.