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Maybelline is part of L'Oreal SA. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Maybelline launched and advertised 18 new products in the past twelve months.

We have 74 people on file in marketing roles at Maybelline, and 35 at their agency.

Summary


Maybelline is part of L'Oreal SA. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Maybelline launched and advertised 18 new products in the past twelve months.

We have 74 people on file in marketing roles at Maybelline, and 35 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 109 decision makers for you to contact at Maybelline, including Executives, Strategists, Media Buyers and Agency contacts.


Laetitia R.
Chief Digital Officer, Maybelline Worldwide

Vanessa C.
Manager, Digital Media Investment

Jenny D.
Assistant Vice President of Media and Multicultural, Integrated Marketing Communications

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 109 decision makers for you to contact at Maybelline, including Executives, Strategists, Media Buyers and Agency contacts.


Laetitia R.
Chief Digital Officer, Maybelline Worldwide

Vanessa C.
Manager, Digital Media Investment

Jenny D.
Assistant Vice President of Media and Multicultural, Integrated Marketing Communications

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Maybelline and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on YouTube - Telemundo Novelas on 3/25/2020.
TV
TV
Last ran on Hallmark Movie on 3/28/2020.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on YouTube - Telemundo Novelas on 3/25/2020.
TV
TV
Last ran on Hallmark Movie on 3/28/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Maybelline and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on YouTube - Telemundo Novelas on 3/25/2020.
TV
TV
Last ran on Hallmark Movie on 3/28/2020.
Snapchat
Snapchat
Last ran on Snapchat on 3/21/2020.
Video
Video
Last ran on YouTube - Telemundo Novelas on 3/25/2020.
TV
TV
Last ran on Hallmark Movie on 3/28/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Maybelline Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Maybelline Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,518 new product launches overall.
Maybelline campaigns first seen Sep 2019.
Maybelline launched campaigns supporting 18 new product lines in the last twelve months, including Maybelline Brow Ultra Slim Defining Eyebrow Pencil.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,518 new product launches overall.
Maybelline campaigns first seen Sep 2019.
Maybelline launched campaigns supporting 18 new product lines in the last twelve months, including Maybelline Brow Ultra Slim Defining Eyebrow Pencil.