McDonald's Advertiser Profile
Quick Service Restaurants (QSR)
110 North Carpenter Street, Chicago, IL US 60607-2101
McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 15 new products in the past twelve months.
We have 133 people on file in marketing roles at McDonald's, and 19 at their agencies.
We have 133 people on file in marketing roles at McDonald's, and 19 at their agencies.
Summary
McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 15 new products in the past twelve months.
We have 133 people on file in marketing roles at McDonald's, and 19 at their agencies.
We have 133 people on file in marketing roles at McDonald's, and 19 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 152 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.
Alyssa B.
Senior Vice President, Chief Marketing & Customer Experience Officer
Wendy L.
Group Account Director
Kendra B.
Sr. Mgr - Global Digital Engagement
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 152 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.
Alyssa B.
Senior Vice President, Chief Marketing & Customer Experience Officer
Wendy L.
Group Account Director
Kendra B.
Sr. Mgr - Global Digital Engagement
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Last ran on Snapchat on 7/1/2025.
Display
Last ran on Automobile on 11/1/2025.
TV
Last ran on OWN on 12/1/2025.
Snapchat
Last ran on Snapchat on 7/1/2025.
Display
Last ran on Automobile on 11/1/2025.
TV
Last ran on OWN on 12/1/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Last ran on Snapchat on 7/1/2025.
Display
Last ran on Automobile on 11/1/2025.
TV
Last ran on OWN on 12/1/2025.
Snapchat
Last ran on Snapchat on 7/1/2025.
Display
Last ran on Automobile on 11/1/2025.
TV
Last ran on OWN on 12/1/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Increased Spending YoY
- McDonald's recently bought a Page Takeover digital ad. See which other premium units they bought.
- McDonald's recently placed a direct ad on www.espn.com/. See where else they recently placed direct ads.
- McDonald's recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 22 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Increased Spending YoY
- McDonald's recently bought a Page Takeover digital ad. See which other premium units they bought.
- McDonald's recently placed a direct ad on www.espn.com/. See where else they recently placed direct ads.
- McDonald's recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 22 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
McDonald's launched campaigns supporting 15 new product lines in the last twelve months, including McDonald's Creamy Chili McCrispy Strip Dip.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 30,651 new product launches overall.
McDonald's launched campaigns supporting 15 new product lines in the last twelve months, including McDonald's Creamy Chili McCrispy Strip Dip.