McDonald's Advertiser Profile



McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 3 new products in the past twelve months.

We have 22 people on file in marketing roles at McDonald's, and 32 at their agencies.

Summary


McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 3 new products in the past twelve months.

We have 22 people on file in marketing roles at McDonald's, and 32 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.


Steve E.
Chief Executive Officer

Karen U.
Account Director

Bryce B.
Manager of United States Digital Strategy

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 54 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.


Steve E.
Chief Executive Officer

Karen U.
Account Director

Bryce B.
Manager of United States Digital Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/13/2019.
Video
Video
Last ran on InStyle on 9/14/2019.
TV
TV
Last ran on BET on 9/13/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/13/2019.
Video
Video
Last ran on InStyle on 9/14/2019.
TV
TV
Last ran on BET on 9/13/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/13/2019.
Video
Video
Last ran on InStyle on 9/14/2019.
TV
TV
Last ran on BET on 9/13/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/13/2019.
Video
Video
Last ran on InStyle on 9/14/2019.
TV
TV
Last ran on BET on 9/13/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
McDonald's campaigns first seen Nov 2018.
McDonald's launched campaigns supporting 3 new product lines in the last twelve months, including My McDs Mobile App.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
McDonald's campaigns first seen Nov 2018.
McDonald's launched campaigns supporting 3 new product lines in the last twelve months, including My McDs Mobile App.