McDonald's Advertiser Profile
Quick Service Restaurant (QSR)
110 North Carpenter Street, Chicago, IL US 60607
(630) 623-3000
McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 3 new products in the past twelve months.
We have 25 people on file in marketing roles at McDonald's, and 29 at their agencies.
We have 25 people on file in marketing roles at McDonald's, and 29 at their agencies.
Summary
McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 3 new products in the past twelve months.
We have 25 people on file in marketing roles at McDonald's, and 29 at their agencies.
We have 25 people on file in marketing roles at McDonald's, and 29 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 56 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.
Tariq H.
Chief Marketing & Digital Officer
Colleen R.
SVP, Director, Client Ops Practice Co-Lead
Eric M.
U.S. Digital Optimization Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 56 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.
Tariq H.
Chief Marketing & Digital Officer
Colleen R.
SVP, Director, Client Ops Practice Co-Lead
Eric M.
U.S. Digital Optimization Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Last ran on Snapchat on 8/1/2023.
Mobile
Last ran on Elite Daily on 9/1/2023.
TV
Last ran on ABC on 9/30/2023.
Snapchat
Last ran on Snapchat on 8/1/2023.
Mobile
Last ran on Elite Daily on 9/1/2023.
TV
Last ran on ABC on 9/30/2023.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Last ran on Snapchat on 8/1/2023.
Mobile
Last ran on Elite Daily on 9/1/2023.
TV
Last ran on ABC on 9/30/2023.
Snapchat
Last ran on Snapchat on 8/1/2023.
Mobile
Last ran on Elite Daily on 9/1/2023.
TV
Last ran on ABC on 9/30/2023.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- McDonald's recently bought a Native digital ad. See which other premium units they bought.
- McDonald's recently placed a direct ad on www.ca.yahoo.com/. See where else they recently placed direct ads.
- McDonald's recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 28 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- McDonald's recently bought a Native digital ad. See which other premium units they bought.
- McDonald's recently placed a direct ad on www.ca.yahoo.com/. See where else they recently placed direct ads.
- McDonald's recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 28 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,863 new product launches overall.
McDonald's launched campaigns supporting 3 new product lines in the last twelve months, including McDonald's McGold Card.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,863 new product launches overall.
McDonald's launched campaigns supporting 3 new product lines in the last twelve months, including McDonald's McGold Card.