McDonald's Advertiser Profile


McDonald's
Quick Service Restaurant (QSR)
110 North Carpenter Street, Chicago, IL US 60607-2101
(630) 623-3000
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 4 new products in the past twelve months.

We have 26 people on file in marketing roles at McDonald's, and 24 at their agencies.

Summary


McDonald's spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. McDonald's launched and advertised 4 new products in the past twelve months.

We have 26 people on file in marketing roles at McDonald's, and 24 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.


Morgan F.
Global Chief Marketing Officer & Head of New Business Ventures

Jessica R.
SVP, Group Account Director

Elly M.
Digital Customer Experience Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 50 decision makers for you to contact at McDonald's, including Executives, Strategists, Media Buyers and Agency contacts.


Morgan F.
Global Chief Marketing Officer & Head of New Business Ventures

Jessica R.
SVP, Group Account Director

Elly M.
Digital Customer Experience Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 8/1/2024.
Display
Display
Last ran on Univision Deportes on 9/1/2024.
TV
TV
Last ran on Fox Deportes on 10/5/2024.
Snapchat
Snapchat
Last ran on Snapchat on 8/1/2024.
Display
Display
Last ran on Univision Deportes on 9/1/2024.
TV
TV
Last ran on Fox Deportes on 10/5/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by McDonald's and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 8/1/2024.
Display
Display
Last ran on Univision Deportes on 9/1/2024.
TV
TV
Last ran on Fox Deportes on 10/5/2024.
Snapchat
Snapchat
Last ran on Snapchat on 8/1/2024.
Display
Display
Last ran on Univision Deportes on 9/1/2024.
TV
TV
Last ran on Fox Deportes on 10/5/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
McDonald's Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
McDonald's campaigns first seen Dec 2023.
McDonald's launched campaigns supporting 4 new product lines in the last twelve months, including CosMc's.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,185 new product launches overall.
McDonald's campaigns first seen Dec 2023.
McDonald's launched campaigns supporting 4 new product lines in the last twelve months, including CosMc's.