MetLife Advertiser Profile
MetLife is part of Metropolitan Life Insurance Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. MetLife launched and advertised 8 new products in the past twelve months.
We have 18 people on file in marketing roles at MetLife.
We have 18 people on file in marketing roles at MetLife.
Summary
MetLife is part of Metropolitan Life Insurance Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. MetLife launched and advertised 8 new products in the past twelve months.
We have 18 people on file in marketing roles at MetLife.
We have 18 people on file in marketing roles at MetLife.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 18 decision makers for you to contact at MetLife, including Executives, Strategists, Media Buyers and Agency contacts.
Michael R.
Chief Marketing Officer
Jessica K.
Manager, Paid Media Marketing
Koley C.
Senior Vice President and Chief Marketing Officer, Institutional and Regional, Global Insights
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 18 decision makers for you to contact at MetLife, including Executives, Strategists, Media Buyers and Agency contacts.
Michael R.
Chief Marketing Officer
Jessica K.
Manager, Paid Media Marketing
Koley C.
Senior Vice President and Chief Marketing Officer, Institutional and Regional, Global Insights
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MetLife and its subsidiaries.
Native
Last ran on Institutional Investor (US Edition) on 1/1/2025.
TV
Last ran on Bloomberg TV on 1/12/2025.
Print
Last ran on Farm Press (Delta) in the 12/2024 issue.
Native
Last ran on Institutional Investor (US Edition) on 1/1/2025.
TV
Last ran on Bloomberg TV on 1/12/2025.
Print
Last ran on Farm Press (Delta) in the 12/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MetLife and its subsidiaries.
Native
Last ran on Institutional Investor (US Edition) on 1/1/2025.
TV
Last ran on Bloomberg TV on 1/12/2025.
Print
Last ran on Farm Press (Delta) in the 12/2024 issue.
Native
Last ran on Institutional Investor (US Edition) on 1/1/2025.
TV
Last ran on Bloomberg TV on 1/12/2025.
Print
Last ran on Farm Press (Delta) in the 12/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MetLife Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- MetLife recently bought a Page Takeover digital ad. See which other premium units they bought.
- MetLife recently placed a direct ad on www.pionline.com. See where else they recently placed direct ads.
- MetLife recently placed a programmatic ad on www.pionline.com. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MetLife Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- MetLife recently bought a Page Takeover digital ad. See which other premium units they bought.
- MetLife recently placed a direct ad on www.pionline.com. See where else they recently placed direct ads.
- MetLife recently placed a programmatic ad on www.pionline.com. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
MetLife launched campaigns supporting 8 new product lines in the last twelve months, including MetLife Investment Management General Advertisement.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 34,540 new product launches overall.
MetLife launched campaigns supporting 8 new product lines in the last twelve months, including MetLife Investment Management General Advertisement.