Milk Bone Advertiser Profile
Milk Bone is part of:
Milk Bone is part of The J.M. Smucker Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Milk Bone launched and advertised 2 new products in the past twelve months.
We have 24 people on file in marketing roles at Milk Bone, and 1 at their agency.
We have 24 people on file in marketing roles at Milk Bone, and 1 at their agency.
Summary
Milk Bone is part of The J.M. Smucker Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Milk Bone launched and advertised 2 new products in the past twelve months.
We have 24 people on file in marketing roles at Milk Bone, and 1 at their agency.
We have 24 people on file in marketing roles at Milk Bone, and 1 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 25 decision makers for you to contact at Milk Bone, including Executives, Strategists, Media Buyers and Agency contacts.
Gail H.
Chief Marketing Officer
Jane P.
VP, Account Director
Kate A.
Lead, Digital Activation (eCommerce, Web, SEO) -- Pet Brands
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 25 decision makers for you to contact at Milk Bone, including Executives, Strategists, Media Buyers and Agency contacts.
Gail H.
Chief Marketing Officer
Jane P.
VP, Account Director
Kate A.
Lead, Digital Activation (eCommerce, Web, SEO) -- Pet Brands
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Milk Bone and its subsidiaries.
Native
Last ran on Meijer on 11/1/2024.
TV
Last ran on CW on 11/15/2024.
Print
Last ran on Convenience Store News in the 04/2024 issue.
Native
Last ran on Meijer on 11/1/2024.
TV
Last ran on CW on 11/15/2024.
Print
Last ran on Convenience Store News in the 04/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Milk Bone and its subsidiaries.
Native
Last ran on Meijer on 11/1/2024.
TV
Last ran on CW on 11/15/2024.
Print
Last ran on Convenience Store News in the 04/2024 issue.
Native
Last ran on Meijer on 11/1/2024.
TV
Last ran on CW on 11/15/2024.
Print
Last ran on Convenience Store News in the 04/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Milk Bone Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Milk Bone recently bought a Native digital ad. See which other premium units they bought.
- Milk Bone recently placed a direct ad on www.genius.com. See where else they recently placed direct ads.
- Milk Bone recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Milk Bone Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Milk Bone recently bought a Native digital ad. See which other premium units they bought.
- Milk Bone recently placed a direct ad on www.genius.com. See where else they recently placed direct ads.
- Milk Bone recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Milk Bone launched campaigns supporting 2 new product lines in the last twelve months, including Milk Bone Dog Treats.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Milk Bone launched campaigns supporting 2 new product lines in the last twelve months, including Milk Bone Dog Treats.