MINI Advertiser Profile


MINI
Import Automotive Brand
300 Chestnut Ridge Road, Woodcliff Lake, NJ US 07675
(800) 831-1117

MINI is part of Bayerische Motoren Werke AG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. MINI launched and advertised 5 new products in the past twelve months.

We have 10 people on file in marketing roles at MINI, and 33 at their agencies.

Summary


MINI is part of Bayerische Motoren Werke AG. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. MINI launched and advertised 5 new products in the past twelve months.

We have 10 people on file in marketing roles at MINI, and 33 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 43 decision makers for you to contact at MINI, including Executives, Strategists, Media Buyers and Agency contacts.


Trudy H.
Vice President of Marketing

Danny H.
Senior Vice President and Client Business Partner

Yifan (Danny) Z.
Digital Marketing Manager of MINI USA

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 43 decision makers for you to contact at MINI, including Executives, Strategists, Media Buyers and Agency contacts.


Trudy H.
Vice President of Marketing

Danny H.
Senior Vice President and Client Business Partner

Yifan (Danny) Z.
Digital Marketing Manager of MINI USA

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MINI and its subsidiaries.
Display
Display
Last ran on Atlanta Magazine on 1/19/2019.
TV
TV
Last ran on Travel Channel on 12/31/2018.
Print
Print
Last ran on Autobody News in the 01/2019 issue.
Display
Display
Last ran on Atlanta Magazine on 1/19/2019.
TV
TV
Last ran on Travel Channel on 12/31/2018.
Print
Print
Last ran on Autobody News in the 01/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by MINI and its subsidiaries.
Display
Display
Last ran on Atlanta Magazine on 1/19/2019.
TV
TV
Last ran on Travel Channel on 12/31/2018.
Print
Print
Last ran on Autobody News in the 01/2019 issue.
Display
Display
Last ran on Atlanta Magazine on 1/19/2019.
TV
TV
Last ran on Travel Channel on 12/31/2018.
Print
Print
Last ran on Autobody News in the 01/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MINI Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
MINI Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
MINI campaigns first seen Aug 2018.
MINI launched campaigns supporting 5 new product lines in the last twelve months, including MINI Electric.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,502 new product launches overall.
MINI campaigns first seen Aug 2018.
MINI launched campaigns supporting 5 new product lines in the last twelve months, including MINI Electric.