Mopar Advertiser Profile


Mopar
Automotive Aftermarket Parts/Accessories
1000 Chrysler Drive, Auburn Hills, MI US 48326
(248) 576-5741

Mopar is part of EXOR S.p.A.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mopar launched and advertised 2 new products in the past twelve months.

We have 39 people on file in marketing roles at Mopar, and 21 at their agencies.

Summary


Mopar is part of EXOR S.p.A.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mopar launched and advertised 2 new products in the past twelve months.

We have 39 people on file in marketing roles at Mopar, and 21 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 60 decision makers for you to contact at Mopar, including Executives, Strategists, Media Buyers and Agency contacts.


Olivier F.
Chief Marketing Officer, Global

Sarah B.
Manager, Programmatic Media

Steve S.
Media and Digital Manager, Dodge & Alfa Romeo

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 60 decision makers for you to contact at Mopar, including Executives, Strategists, Media Buyers and Agency contacts.


Olivier F.
Chief Marketing Officer, Global

Sarah B.
Manager, Programmatic Media

Steve S.
Media and Digital Manager, Dodge & Alfa Romeo

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mopar and its subsidiaries.
Display
Display
Last ran on Laptop (Magazine) on 7/9/2019.
TV
TV
Last ran on FOX Sports 2 on 11/28/2019.
Print
Print
Last ran on Mopar Muscle in the 12/2019 issue.
Display
Display
Last ran on Laptop (Magazine) on 7/9/2019.
TV
TV
Last ran on FOX Sports 2 on 11/28/2019.
Print
Print
Last ran on Mopar Muscle in the 12/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mopar and its subsidiaries.
Display
Display
Last ran on Laptop (Magazine) on 7/9/2019.
TV
TV
Last ran on FOX Sports 2 on 11/28/2019.
Print
Print
Last ran on Mopar Muscle in the 12/2019 issue.
Display
Display
Last ran on Laptop (Magazine) on 7/9/2019.
TV
TV
Last ran on FOX Sports 2 on 11/28/2019.
Print
Print
Last ran on Mopar Muscle in the 12/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mopar Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mopar Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,701 new product launches overall.
Mopar campaigns first seen Jul 2019.
Mopar launched campaigns supporting 2 new product lines in the last twelve months, including Mopar Mobile App.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,701 new product launches overall.
Mopar campaigns first seen Jul 2019.
Mopar launched campaigns supporting 2 new product lines in the last twelve months, including Mopar Mobile App.