Mountain Dew Advertiser Profile
Mountain Dew is part of PepsiCo, Inc. . They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mountain Dew launched and advertised 2 new products in the past twelve months.
We have 80 people on file in marketing roles at Mountain Dew, and 9 at their agencies.
We have 80 people on file in marketing roles at Mountain Dew, and 9 at their agencies.
Summary
Mountain Dew is part of PepsiCo, Inc. . They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Mountain Dew launched and advertised 2 new products in the past twelve months.
We have 80 people on file in marketing roles at Mountain Dew, and 9 at their agencies.
We have 80 people on file in marketing roles at Mountain Dew, and 9 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 90 decision makers for you to contact at Mountain Dew, including Executives, Strategists, Media Buyers and Agency contacts.
Jane W.
EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods
Laura B.
Group Account Director
Shyam V.
Chief Digital and Information Officer, PepsiCo North America
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 90 decision makers for you to contact at Mountain Dew, including Executives, Strategists, Media Buyers and Agency contacts.
Jane W.
EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods
Laura B.
Group Account Director
Shyam V.
Chief Digital and Information Officer, PepsiCo North America
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mountain Dew and its subsidiaries.
Native
Last ran on Kroger Precision Marketing on 8/1/2025.
TV
Last ran on KATC on 8/18/2025.
Print
Last ran on Buckmasters Whitetail Magazine in the 07/2025 issue.
Native
Last ran on Kroger Precision Marketing on 8/1/2025.
TV
Last ran on KATC on 8/18/2025.
Print
Last ran on Buckmasters Whitetail Magazine in the 07/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Mountain Dew and its subsidiaries.
Native
Last ran on Kroger Precision Marketing on 8/1/2025.
TV
Last ran on KATC on 8/18/2025.
Print
Last ran on Buckmasters Whitetail Magazine in the 07/2025 issue.
Native
Last ran on Kroger Precision Marketing on 8/1/2025.
TV
Last ran on KATC on 8/18/2025.
Print
Last ran on Buckmasters Whitetail Magazine in the 07/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mountain Dew Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Mountain Dew recently bought a Native digital ad. See which other premium units they bought.
- Mountain Dew recently placed a direct ad on www.dollargeneral.com/. See where else they recently placed direct ads.
- Mountain Dew recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 10 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Mountain Dew Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Mountain Dew recently bought a Native digital ad. See which other premium units they bought.
- Mountain Dew recently placed a direct ad on www.dollargeneral.com/. See where else they recently placed direct ads.
- Mountain Dew recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 10 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,881 new product launches overall.
Mountain Dew launched campaigns supporting 2 new product lines in the last twelve months, including Diet Mountain Dew.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,881 new product launches overall.
Mountain Dew launched campaigns supporting 2 new product lines in the last twelve months, including Diet Mountain Dew.