Northwestern Mutual Advertiser Profile


Northwestern Mutual
Life Insurance
720 East Wisconsin Avenue, Milwaukee, WI US 53202
(414) 271-1444
Northwestern Mutual is part of:

Northwestern Mutual is part of The Northwestern Mutual Life Insurance Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Northwestern Mutual launched and advertised 5 new products in the past twelve months.

We have 19 people on file in marketing roles at Northwestern Mutual, and 2 at their agency.

Summary


Northwestern Mutual is part of The Northwestern Mutual Life Insurance Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Northwestern Mutual launched and advertised 5 new products in the past twelve months.

We have 19 people on file in marketing roles at Northwestern Mutual, and 2 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 21 decision makers for you to contact at Northwestern Mutual, including Executives, Strategists, Media Buyers and Agency contacts.


Jessica O.
Chief Marketing Officer, Western Region, Southern California and Nevada

Wesley M.
Director of Sports Media

Brian B.
Assistant Director of Digital Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 21 decision makers for you to contact at Northwestern Mutual, including Executives, Strategists, Media Buyers and Agency contacts.


Jessica O.
Chief Marketing Officer, Western Region, Southern California and Nevada

Wesley M.
Director of Sports Media

Brian B.
Assistant Director of Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Northwestern Mutual and its subsidiaries.
Display
Display
Last ran on CBS Sports Network on 3/2/2019.
TV
TV
Last ran on HLN on 3/21/2019.
Print
Print
Last ran on Entrepreneur in the 03/2019 issue.
Display
Display
Last ran on CBS Sports Network on 3/2/2019.
TV
TV
Last ran on HLN on 3/21/2019.
Print
Print
Last ran on Entrepreneur in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Northwestern Mutual and its subsidiaries.
Display
Display
Last ran on CBS Sports Network on 3/2/2019.
TV
TV
Last ran on HLN on 3/21/2019.
Print
Print
Last ran on Entrepreneur in the 03/2019 issue.
Display
Display
Last ran on CBS Sports Network on 3/2/2019.
TV
TV
Last ran on HLN on 3/21/2019.
Print
Print
Last ran on Entrepreneur in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Northwestern Mutual Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Northwestern Mutual Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Northwestern Mutual campaigns first seen Dec 2018.
Northwestern Mutual launched campaigns supporting 5 new product lines in the last twelve months, including Northwestern Mutual Investment Services, LLC.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Northwestern Mutual campaigns first seen Dec 2018.
Northwestern Mutual launched campaigns supporting 5 new product lines in the last twelve months, including Northwestern Mutual Investment Services, LLC.