Oakley Advertiser Profile
Apparel & Accessories Holding Company
1 Icon, Foothill Ranch, CA US 92610
(949) 672-6925
Oakley is part of:
Oakley is part of EssilorLuxottica Group. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Oakley launched and advertised 4 new products in the past twelve months.
We have 7 people on file in marketing roles at Oakley, and 3 at their agencies.
We have 7 people on file in marketing roles at Oakley, and 3 at their agencies.
Summary
Oakley is part of EssilorLuxottica Group. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Oakley launched and advertised 4 new products in the past twelve months.
We have 7 people on file in marketing roles at Oakley, and 3 at their agencies.
We have 7 people on file in marketing roles at Oakley, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 11 decision makers for you to contact at Oakley, including Executives, Strategists, Media Buyers and Agency contacts.
Emily S.
VP, Global Media
Haley H.
Associate Media Director
John C.
Global Category Director
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 11 decision makers for you to contact at Oakley, including Executives, Strategists, Media Buyers and Agency contacts.
Emily S.
VP, Global Media
Haley H.
Associate Media Director
John C.
Global Category Director
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Oakley and its subsidiaries.
Video
Last ran on NFL on 11/1/2024.
TV
Last ran on NFL Network on 11/15/2024.
Print
Last ran on Freeskier in the 09/2024 issue.
Video
Last ran on NFL on 11/1/2024.
TV
Last ran on NFL Network on 11/15/2024.
Print
Last ran on Freeskier in the 09/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Oakley and its subsidiaries.
Video
Last ran on NFL on 11/1/2024.
TV
Last ran on NFL Network on 11/15/2024.
Print
Last ran on Freeskier in the 09/2024 issue.
Video
Last ran on NFL on 11/1/2024.
TV
Last ran on NFL Network on 11/15/2024.
Print
Last ran on Freeskier in the 09/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Oakley Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Oakley recently bought a Native digital ad. See which other premium units they bought.
- Oakley recently placed a direct ad on www.complex.com. See where else they recently placed direct ads.
- Oakley recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Oakley Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Oakley recently bought a Native digital ad. See which other premium units they bought.
- Oakley recently placed a direct ad on www.complex.com. See where else they recently placed direct ads.
- Oakley recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Oakley launched campaigns supporting 4 new product lines in the last twelve months, including Oakley MVP Loyalty Program.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Oakley launched campaigns supporting 4 new product lines in the last twelve months, including Oakley MVP Loyalty Program.