Olay is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Olay launched and advertised 16 new products in the past twelve months.

We have 121 people on file in marketing roles at Olay, and 114 at their agencies.

Summary


Olay is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Olay launched and advertised 16 new products in the past twelve months.

We have 121 people on file in marketing roles at Olay, and 114 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 235 decision makers for you to contact at Olay, including Executives, Strategists, Media Buyers and Agency contacts.


Marc P.
Chief Brand Officer

Ian H.
Associate Director of Planning

Uttam M.
Brand Manager of Omni Innovation

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 235 decision makers for you to contact at Olay, including Executives, Strategists, Media Buyers and Agency contacts.


Marc P.
Chief Brand Officer

Ian H.
Associate Director of Planning

Uttam M.
Brand Manager of Omni Innovation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Olay and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/12/2019.
Display
Display
Last ran on Wal-Mart on 8/23/2019.
TV
TV
Last ran on OWN on 8/24/2019.
Snapchat
Snapchat
Last ran on Snapchat on 4/12/2019.
Display
Display
Last ran on Wal-Mart on 8/23/2019.
TV
TV
Last ran on OWN on 8/24/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Olay and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/12/2019.
Display
Display
Last ran on Wal-Mart on 8/23/2019.
TV
TV
Last ran on OWN on 8/24/2019.
Snapchat
Snapchat
Last ran on Snapchat on 4/12/2019.
Display
Display
Last ran on Wal-Mart on 8/23/2019.
TV
TV
Last ran on OWN on 8/24/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Olay Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Olay Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,562 new product launches overall.
Olay campaigns first seen Oct 2018.
Olay launched campaigns supporting 16 new product lines in the last twelve months, including Oceana.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,562 new product launches overall.
Olay campaigns first seen Oct 2018.
Olay launched campaigns supporting 16 new product lines in the last twelve months, including Oceana.