Olay Advertiser Profile


Olay
Skincare
1 P&G Plaza, Cincinnati, OH US 45202
(513) 983-1100
Olay is part of:

Olay is part of The Procter & Gamble Company. They spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Olay launched and advertised 8 new products in the past twelve months.

We have 126 people on file in marketing roles at Olay, and 130 at their agencies.

Summary


Olay is part of The Procter & Gamble Company. They spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Olay launched and advertised 8 new products in the past twelve months.

We have 126 people on file in marketing roles at Olay, and 130 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 256 decision makers for you to contact at Olay, including Executives, Strategists, Media Buyers and Agency contacts.


Kelly V.
Chief Communications Officer

Zachary T.
President

Eric G.
Associate Marketing Director of Global Skin and Personal Care Digital and eCommerce

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 256 decision makers for you to contact at Olay, including Executives, Strategists, Media Buyers and Agency contacts.


Kelly V.
Chief Communications Officer

Zachary T.
President

Eric G.
Associate Marketing Director of Global Skin and Personal Care Digital and eCommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Olay and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/29/2018.
Native
Native
Last ran on Cosmopolitan.com on 11/9/2018.
TV
TV
Last ran on WGN America on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 4/29/2018.
Native
Native
Last ran on Cosmopolitan.com on 11/9/2018.
TV
TV
Last ran on WGN America on 11/8/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Olay and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/29/2018.
Native
Native
Last ran on Cosmopolitan.com on 11/9/2018.
TV
TV
Last ran on WGN America on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 4/29/2018.
Native
Native
Last ran on Cosmopolitan.com on 11/9/2018.
TV
TV
Last ran on WGN America on 11/8/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Olay Advertising Spend:
OVER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Olay Advertising Spend:
OVER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Olay campaigns first seen Jan 2018.
Olay launched campaigns supporting 8 new product lines in the last twelve months, including Olay Whips.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Olay campaigns first seen Jan 2018.
Olay launched campaigns supporting 8 new product lines in the last twelve months, including Olay Whips.