Opdivo Advertiser Profile


Opdivo
Cancer Prescription Drug
345 Park Avenue, New York, NY US 10154
(800) 332-2056

Opdivo is part of Bristol-Myers Squibb Company. They spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Opdivo launched and advertised 1 new product in the past twelve months.

We have 14 people on file in marketing roles at Opdivo, and 3 at their agency.

Summary


Opdivo is part of Bristol-Myers Squibb Company. They spent over 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Opdivo launched and advertised 1 new product in the past twelve months.

We have 14 people on file in marketing roles at Opdivo, and 3 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 17 decision makers for you to contact at Opdivo, including Executives, Strategists, Media Buyers and Agency contacts.


Michael R.
United State Commercial Lead, Early Asset, LAG3

Ian M.
Vice President and Account Director of National Video

Karishma P.
Associate Director Digital Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 17 decision makers for you to contact at Opdivo, including Executives, Strategists, Media Buyers and Agency contacts.


Michael R.
United State Commercial Lead, Early Asset, LAG3

Ian M.
Vice President and Account Director of National Video

Karishma P.
Associate Director Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Opdivo and its subsidiaries.
Display
Display
Last ran on someecards on 10/30/2018.
TV
TV
Last ran on ESPN on 8/1/2018.
Print
Print
Last ran on Woman's Day in the 11/2018 issue.
Display
Display
Last ran on someecards on 10/30/2018.
TV
TV
Last ran on ESPN on 8/1/2018.
Print
Print
Last ran on Woman's Day in the 11/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Opdivo and its subsidiaries.
Display
Display
Last ran on someecards on 10/30/2018.
TV
TV
Last ran on ESPN on 8/1/2018.
Print
Print
Last ran on Woman's Day in the 11/2018 issue.
Display
Display
Last ran on someecards on 10/30/2018.
TV
TV
Last ran on ESPN on 8/1/2018.
Print
Print
Last ran on Woman's Day in the 11/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Opdivo Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Opdivo Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Opdivo campaigns first seen Jul 2018.
Opdivo launched a campaign supporting 1 new product line in the last twelve months, Opdivo (Renal Cell Carcinoma).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Opdivo campaigns first seen Jul 2018.
Opdivo launched a campaign supporting 1 new product line in the last twelve months, Opdivo (Renal Cell Carcinoma).