OPI Products Advertiser Profile


OPI Products
Nail Care
4500 Park Granada, Calabasas, CA US 91302
(818) 759-2400
OPI Products is part of:

OPI Products is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. OPI Products launched and advertised 8 new products in the past twelve months.

We have 42 people on file in marketing roles at OPI Products, and 17 at their agencies.

Summary


OPI Products is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. OPI Products launched and advertised 8 new products in the past twelve months.

We have 42 people on file in marketing roles at OPI Products, and 17 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 59 decision makers for you to contact at OPI Products, including Executives, Strategists, Media Buyers and Agency contacts.


Lisa P.
Global Lead, Shopper Insights and Trade Activation

Yesha S.
Supervisor, Strategy

Mina Z.
Senior Director of Digital e-Commerce Commercial Strategy

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 59 decision makers for you to contact at OPI Products, including Executives, Strategists, Media Buyers and Agency contacts.


Lisa P.
Global Lead, Shopper Insights and Trade Activation

Yesha S.
Supervisor, Strategy

Mina Z.
Senior Director of Digital e-Commerce Commercial Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by OPI Products and its subsidiaries.
Print
Print
Last ran on Nailpro in the 02/2019 issue.
Print
Print
Last ran on Nails in the 02/2019 issue.
Print
Print
Last ran on Nailpro in the 02/2019 issue.
Print
Print
Last ran on Nailpro in the 02/2019 issue.
Print
Print
Last ran on Nails in the 02/2019 issue.
Print
Print
Last ran on Nailpro in the 02/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by OPI Products and its subsidiaries.
Print
Print
Last ran on Nailpro in the 02/2019 issue.
Print
Print
Last ran on Nails in the 02/2019 issue.
Print
Print
Last ran on Nailpro in the 02/2019 issue.
Print
Print
Last ran on Nailpro in the 02/2019 issue.
Print
Print
Last ran on Nails in the 02/2019 issue.
Print
Print
Last ran on Nailpro in the 02/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
OPI Products Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
OPI Products Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
OPI Products campaigns first seen Aug 2018.
OPI Products launched campaigns supporting 8 new product lines in the last twelve months, including OPI Peru Collection.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
OPI Products campaigns first seen Aug 2018.
OPI Products launched campaigns supporting 8 new product lines in the last twelve months, including OPI Peru Collection.