OPI Products Advertiser Profile


OPI Products
Nail Care
4500 Park Granada, Calabasas, CA US 91302
(818) 759-2400
OPI Products is part of:

OPI Products is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. OPI Products launched and advertised 9 new products in the past twelve months.

We have 48 people on file in marketing roles at OPI Products, and 18 at their agencies.

Summary


OPI Products is part of Joh. A. Benckiser GmbH (JAB Holding Company). They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. OPI Products launched and advertised 9 new products in the past twelve months.

We have 48 people on file in marketing roles at OPI Products, and 18 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 67 decision makers for you to contact at OPI Products, including Executives, Strategists, Media Buyers and Agency contacts.


Chandra C.
Vice President of United States Marketing, Sally Hansen and Rimmel

Cheryl C.
Associate Director of Senior Buyer

Simone B.
Senior Director of Influencer Marketing and Public Relations

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 67 decision makers for you to contact at OPI Products, including Executives, Strategists, Media Buyers and Agency contacts.


Chandra C.
Vice President of United States Marketing, Sally Hansen and Rimmel

Cheryl C.
Associate Director of Senior Buyer

Simone B.
Senior Director of Influencer Marketing and Public Relations

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by OPI Products and its subsidiaries.
Display
Display
Last ran on POPSUGAR Inc. on 11/29/2018.
Print
Print
Last ran on Nailpro in the 12/2018 issue.
Mobile
Mobile
Last ran on Bustle on 11/28/2018.
Display
Display
Last ran on POPSUGAR Inc. on 11/29/2018.
Print
Print
Last ran on Nailpro in the 12/2018 issue.
Mobile
Mobile
Last ran on Bustle on 11/28/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by OPI Products and its subsidiaries.
Display
Display
Last ran on POPSUGAR Inc. on 11/29/2018.
Print
Print
Last ran on Nailpro in the 12/2018 issue.
Mobile
Mobile
Last ran on Bustle on 11/28/2018.
Display
Display
Last ran on POPSUGAR Inc. on 11/29/2018.
Print
Print
Last ran on Nailpro in the 12/2018 issue.
Mobile
Mobile
Last ran on Bustle on 11/28/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
OPI Products Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
OPI Products Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
OPI Products campaigns first seen Nov 2018.
OPI Products launched campaigns supporting 9 new product lines in the last twelve months, including OPI Nutcracker Collection.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
OPI Products campaigns first seen Nov 2018.
OPI Products launched campaigns supporting 9 new product lines in the last twelve months, including OPI Nutcracker Collection.