Oscar Mayer Advertiser Profile


Oscar Mayer
Meat/Seafood/Poultry
200 East Randolph Street, Suite 7600, Chicago, IL US 60601
(847) 646-2000

Oscar Mayer is part of The Kraft Heinz Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Oscar Mayer launched and advertised 2 new products in the past twelve months.

We have 46 people on file in marketing roles at Oscar Mayer, and 47 at their agencies.

Summary


Oscar Mayer is part of The Kraft Heinz Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Oscar Mayer launched and advertised 2 new products in the past twelve months.

We have 46 people on file in marketing roles at Oscar Mayer, and 47 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 93 decision makers for you to contact at Oscar Mayer, including Executives, Strategists, Media Buyers and Agency contacts.


Eduardo L.
Global Brand Officer, Chief Marketing Officer US

Zach I.
Senior Vice President and Director

Steve B.
Brand Manager - Cultured Cheese & Fruitlove

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 93 decision makers for you to contact at Oscar Mayer, including Executives, Strategists, Media Buyers and Agency contacts.


Eduardo L.
Global Brand Officer, Chief Marketing Officer US

Zach I.
Senior Vice President and Director

Steve B.
Brand Manager - Cultured Cheese & Fruitlove

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Oscar Mayer and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/17/2019.
Display
Display
Last ran on Mix on 6/7/2019.
TV
TV
Last ran on Hallmark on 6/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 4/17/2019.
Display
Display
Last ran on Mix on 6/7/2019.
TV
TV
Last ran on Hallmark on 6/14/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Oscar Mayer and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 4/17/2019.
Display
Display
Last ran on Mix on 6/7/2019.
TV
TV
Last ran on Hallmark on 6/14/2019.
Snapchat
Snapchat
Last ran on Snapchat on 4/17/2019.
Display
Display
Last ran on Mix on 6/7/2019.
TV
TV
Last ran on Hallmark on 6/14/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Oscar Mayer Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Oscar Mayer Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,663 new product launches overall.
Oscar Mayer campaigns first seen Jul 2018.
Oscar Mayer launched campaigns supporting 2 new product lines in the last twelve months, including Oscar Mayer Natural.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,663 new product launches overall.
Oscar Mayer campaigns first seen Jul 2018.
Oscar Mayer launched campaigns supporting 2 new product lines in the last twelve months, including Oscar Mayer Natural.