Panasonic Advertiser Profile


Panasonic
Technology Holding Company/Conglomerate
2 Riverfront Plaza, Newark, NJ US 07102
(201) 558-0901

Panasonic spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Panasonic launched and advertised 23 new products in the past twelve months.

We have 14 people on file in marketing roles at Panasonic, and 3 at their agency.

Summary


Panasonic spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Panasonic launched and advertised 23 new products in the past twelve months.

We have 14 people on file in marketing roles at Panasonic, and 3 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 17 decision makers for you to contact at Panasonic, including Executives, Strategists, Media Buyers and Agency contacts.


Vivian W.
Associate Director of Engagement Planning

James R.
Marketing Content Manager

Mike C.
Senior Manager of Digital Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 17 decision makers for you to contact at Panasonic, including Executives, Strategists, Media Buyers and Agency contacts.


Vivian W.
Associate Director of Engagement Planning

James R.
Marketing Content Manager

Mike C.
Senior Manager of Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Panasonic and its subsidiaries.
Display
Display
Last ran on Newegg.com on 8/23/2019.
TV
TV
Last ran on DIY on 11/22/2018.
Print
Print
Last ran on T: The New York Times Style Magazine in the 08/2019 issue.
Display
Display
Last ran on Newegg.com on 8/23/2019.
TV
TV
Last ran on DIY on 11/22/2018.
Print
Print
Last ran on T: The New York Times Style Magazine in the 08/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Panasonic and its subsidiaries.
Display
Display
Last ran on Newegg.com on 8/23/2019.
TV
TV
Last ran on DIY on 11/22/2018.
Print
Print
Last ran on T: The New York Times Style Magazine in the 08/2019 issue.
Display
Display
Last ran on Newegg.com on 8/23/2019.
TV
TV
Last ran on DIY on 11/22/2018.
Print
Print
Last ran on T: The New York Times Style Magazine in the 08/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Panasonic Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Panasonic Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,562 new product launches overall.
Panasonic campaigns first seen Sep 2018.
Panasonic launched campaigns supporting 23 new product lines in the last twelve months, including Panasonic Unified Digital Evidence.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,562 new product launches overall.
Panasonic campaigns first seen Sep 2018.
Panasonic launched campaigns supporting 23 new product lines in the last twelve months, including Panasonic Unified Digital Evidence.