Pedigree Advertiser Profile
Pedigree is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Pedigree launched and advertised 1 new product in the past twelve months.
We have 28 people on file in marketing roles at Pedigree, and 12 at their agencies.
We have 28 people on file in marketing roles at Pedigree, and 12 at their agencies.
Summary
Pedigree is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Pedigree launched and advertised 1 new product in the past twelve months.
We have 28 people on file in marketing roles at Pedigree, and 12 at their agencies.
We have 28 people on file in marketing roles at Pedigree, and 12 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 41 decision makers for you to contact at Pedigree, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Senior Vice President of Corporate Affairs, Mars Pet Nutrition North America
Dani C.
EVP, Creative
Amanda Z.
Associate Media Director
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 41 decision makers for you to contact at Pedigree, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Senior Vice President of Corporate Affairs, Mars Pet Nutrition North America
Dani C.
EVP, Creative
Amanda Z.
Associate Media Director
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pedigree and its subsidiaries.
Native
Last ran on Wal-Mart on 4/1/2024.
TV
Last ran on MLB on 4/13/2024.
Print
Last ran on People in the 03/2024 issue.
Native
Last ran on Wal-Mart on 4/1/2024.
TV
Last ran on MLB on 4/13/2024.
Print
Last ran on People in the 03/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pedigree and its subsidiaries.
Native
Last ran on Wal-Mart on 4/1/2024.
TV
Last ran on MLB on 4/13/2024.
Print
Last ran on People in the 03/2024 issue.
Native
Last ran on Wal-Mart on 4/1/2024.
TV
Last ran on MLB on 4/13/2024.
Print
Last ran on People in the 03/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pedigree Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Pedigree recently bought a Spread print ad. See which other premium units they bought.
- Pedigree recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Pedigree recently placed a programmatic ad on www.tlc.com. In the last 12 months, they have partnered with Youtube and 8 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pedigree Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Pedigree recently bought a Spread print ad. See which other premium units they bought.
- Pedigree recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Pedigree recently placed a programmatic ad on www.tlc.com. In the last 12 months, they have partnered with Youtube and 8 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Pedigree launched a campaign supporting 1 new product line in the last twelve months, Pedigree Dentastix.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Pedigree launched a campaign supporting 1 new product line in the last twelve months, Pedigree Dentastix.