Pedigree Advertiser Profile


Pedigree
Dog Food
6885 Elm Street, Mclean, VA US 22101
(703) 821-4900

Pedigree is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Pedigree launched and advertised 1 new product in the past twelve months.

We have 33 people on file in marketing roles at Pedigree, and 32 at their agencies.

Summary


Pedigree is part of Mars, Incorporated. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Pedigree launched and advertised 1 new product in the past twelve months.

We have 33 people on file in marketing roles at Pedigree, and 32 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 65 decision makers for you to contact at Pedigree, including Executives, Strategists, Media Buyers and Agency contacts.


Michael I.
Head of Social Media and In-House Digital Content

Cristina M.
Partner, Multicultural Director

Amanda Z.
Senior Manager of Digital Media

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 65 decision makers for you to contact at Pedigree, including Executives, Strategists, Media Buyers and Agency contacts.


Michael I.
Head of Social Media and In-House Digital Content

Cristina M.
Partner, Multicultural Director

Amanda Z.
Senior Manager of Digital Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pedigree and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/28/2019.
TV
TV
Last ran on Sundance on 11/11/2019.
Print
Print
Last ran on People in the 11/2019 issue.
Snapchat
Snapchat
Last ran on Snapchat on 6/28/2019.
TV
TV
Last ran on Sundance on 11/11/2019.
Print
Print
Last ran on People in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pedigree and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/28/2019.
TV
TV
Last ran on Sundance on 11/11/2019.
Print
Print
Last ran on People in the 11/2019 issue.
Snapchat
Snapchat
Last ran on Snapchat on 6/28/2019.
TV
TV
Last ran on Sundance on 11/11/2019.
Print
Print
Last ran on People in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pedigree Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pedigree Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Pedigree campaigns first seen Feb 2019.
Pedigree launched a campaign supporting 1 new product line in the last twelve months, Pedigree Dry Dog Foods.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,180 new product launches overall.
Pedigree campaigns first seen Feb 2019.
Pedigree launched a campaign supporting 1 new product line in the last twelve months, Pedigree Dry Dog Foods.