Penguin Group Advertiser Profile
Books, eBooks & Audiobooks
375 Hudson Street, New York, NY US 10014-3657
(212) 366-2000
Penguin Group is part of:
Penguin Group is part of Bertelsmann SE & Co. KGaA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Penguin Group launched and advertised 9 new products in the past twelve months.
We have 82 people on file in marketing roles at Penguin Group.
We have 82 people on file in marketing roles at Penguin Group.
Summary
Penguin Group is part of Bertelsmann SE & Co. KGaA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. Penguin Group launched and advertised 9 new products in the past twelve months.
We have 82 people on file in marketing roles at Penguin Group.
We have 82 people on file in marketing roles at Penguin Group.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 82 decision makers for you to contact at Penguin Group, including Executives, Strategists, Media Buyers and Agency contacts.
Donna P.
Sr. Vice President, Marketing & Publicity
Felicity V.
Director, Digital Marketing, Penguin Young Readers
Makenna S.
Manager, Paid Media Strategy & Ad Ops
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 82 decision makers for you to contact at Penguin Group, including Executives, Strategists, Media Buyers and Agency contacts.
Donna P.
Sr. Vice President, Marketing & Publicity
Felicity V.
Director, Digital Marketing, Penguin Young Readers
Makenna S.
Manager, Paid Media Strategy & Ad Ops
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Penguin Group and its subsidiaries.
Display
Last ran on NYTimes.com- MA on 8/1/2025.
TV
Last ran on WCTV on 1/27/2025.
Print
Last ran on Time Magazine (International) in the 07/2025 issue.
Display
Last ran on NYTimes.com- MA on 8/1/2025.
TV
Last ran on WCTV on 1/27/2025.
Print
Last ran on Time Magazine (International) in the 07/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Penguin Group and its subsidiaries.
Display
Last ran on NYTimes.com- MA on 8/1/2025.
TV
Last ran on WCTV on 1/27/2025.
Print
Last ran on Time Magazine (International) in the 07/2025 issue.
Display
Last ran on NYTimes.com- MA on 8/1/2025.
TV
Last ran on WCTV on 1/27/2025.
Print
Last ran on Time Magazine (International) in the 07/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Penguin Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Penguin Group recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Penguin Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 8 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Penguin Group Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Penguin Group recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Penguin Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 8 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,721 new product launches overall.
Penguin Group launched campaigns supporting 9 new product lines in the last twelve months, including History of the World Map by Map (DK Dorling Kindersley Limited).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,721 new product launches overall.
Penguin Group launched campaigns supporting 9 new product lines in the last twelve months, including History of the World Map by Map (DK Dorling Kindersley Limited).