Pennzoil Advertiser Profile


Pennzoil
Automotive Lubricant/Motor Oil
1000 Main, 12Th Floor, Houston, TX US 77002
(713) 767-5300
Pennzoil is part of:

Pennzoil is part of Royal Dutch Shell plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Pennzoil launched and advertised 2 new products in the past twelve months.

We have 18 people on file in marketing roles at Pennzoil, and 12 at their agencies.

Summary


Pennzoil is part of Royal Dutch Shell plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Pennzoil launched and advertised 2 new products in the past twelve months.

We have 18 people on file in marketing roles at Pennzoil, and 12 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Pennzoil, including Executives, Strategists, Media Buyers and Agency contacts.


Brian K.
Head of Marketing and Innovation

Nicole F.
Associate Director of Integrated Media Planning

Katrina K.
B2B Brand, Digital Marketing Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Pennzoil, including Executives, Strategists, Media Buyers and Agency contacts.


Brian K.
Head of Marketing and Innovation

Nicole F.
Associate Director of Integrated Media Planning

Katrina K.
B2B Brand, Digital Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pennzoil and its subsidiaries.
Display
Display
Last ran on The Undefeated on 12/25/2018.
TV
TV
Last ran on Weather Channel on 10/29/2018.
Print
Print
Last ran on National Oil & Lube News (NOLN) in the 11/2018 issue.
Display
Display
Last ran on The Undefeated on 12/25/2018.
TV
TV
Last ran on Weather Channel on 10/29/2018.
Print
Print
Last ran on National Oil & Lube News (NOLN) in the 11/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pennzoil and its subsidiaries.
Display
Display
Last ran on The Undefeated on 12/25/2018.
TV
TV
Last ran on Weather Channel on 10/29/2018.
Print
Print
Last ran on National Oil & Lube News (NOLN) in the 11/2018 issue.
Display
Display
Last ran on The Undefeated on 12/25/2018.
TV
TV
Last ran on Weather Channel on 10/29/2018.
Print
Print
Last ran on National Oil & Lube News (NOLN) in the 11/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pennzoil Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pennzoil Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Pennzoil campaigns first seen Jul 2018.
Pennzoil launched campaigns supporting 2 new product lines in the last twelve months, including Pennzoil Full Synthetic Motor Oils.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Pennzoil campaigns first seen Jul 2018.
Pennzoil launched campaigns supporting 2 new product lines in the last twelve months, including Pennzoil Full Synthetic Motor Oils.