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  • Media Spend
  • New Product Launches

PepsiCo spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. PepsiCo launched and advertised 17 new products in the past twelve months.

We have 79 people on file in marketing roles at PepsiCo, and 33 at their agencies.

Summary


PepsiCo spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. PepsiCo launched and advertised 17 new products in the past twelve months.

We have 79 people on file in marketing roles at PepsiCo, and 33 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 114 decision makers for you to contact at PepsiCo, including Executives, Strategists, Media Buyers and Agency contacts.


Brett O.
Chief Marketing Officer, Frito Lay North America

John B.
President & Chief Idea Officer

Mic Z.
Vice President Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 114 decision makers for you to contact at PepsiCo, including Executives, Strategists, Media Buyers and Agency contacts.


Brett O.
Chief Marketing Officer, Frito Lay North America

John B.
President & Chief Idea Officer

Mic Z.
Vice President Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by PepsiCo and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 12/1/2023.
Video
Video
Last ran on YouTube - Music Channels on 3/1/2024.
TV
TV
Last ran on Paramount Networks on 3/22/2024.
Snapchat
Snapchat
Last ran on Snapchat on 12/1/2023.
Video
Video
Last ran on YouTube - Music Channels on 3/1/2024.
TV
TV
Last ran on Paramount Networks on 3/22/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by PepsiCo and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 12/1/2023.
Video
Video
Last ran on YouTube - Music Channels on 3/1/2024.
TV
TV
Last ran on Paramount Networks on 3/22/2024.
Snapchat
Snapchat
Last ran on Snapchat on 12/1/2023.
Video
Video
Last ran on YouTube - Music Channels on 3/1/2024.
TV
TV
Last ran on Paramount Networks on 3/22/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
PepsiCo Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
PepsiCo Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,524 new product launches overall.
PepsiCo campaigns first seen Jun 2023.
PepsiCo launched campaigns supporting 17 new product lines in the last twelve months, including Frito-Lay Minis.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,524 new product launches overall.
PepsiCo campaigns first seen Jun 2023.
PepsiCo launched campaigns supporting 17 new product lines in the last twelve months, including Frito-Lay Minis.