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  • New Product Launches

Pfizer spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Pfizer launched and advertised 17 new products in the past twelve months.

We have 48 people on file in marketing roles at Pfizer, and 40 at their agencies.

Summary


Pfizer spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Pfizer launched and advertised 17 new products in the past twelve months.

We have 48 people on file in marketing roles at Pfizer, and 40 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 88 decision makers for you to contact at Pfizer, including Executives, Strategists, Media Buyers and Agency contacts.


Deborah S.
Vice President of Global Marketing Team Leader

Shanen M.
Director of Client Results

Cory B.
Business Development Manager of Digital Commerce, Walgreens, CVS, Target

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 88 decision makers for you to contact at Pfizer, including Executives, Strategists, Media Buyers and Agency contacts.


Deborah S.
Vice President of Global Marketing Team Leader

Shanen M.
Director of Client Results

Cory B.
Business Development Manager of Digital Commerce, Walgreens, CVS, Target

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pfizer and its subsidiaries.
Display
Display
Last ran on Practical Pain Management on 1/17/2020.
TV
TV
Last ran on American Heroes Channel on 1/18/2020.
Print
Print
Last ran on People in the 01/2020 issue.
Display
Display
Last ran on Practical Pain Management on 1/17/2020.
TV
TV
Last ran on American Heroes Channel on 1/18/2020.
Print
Print
Last ran on People in the 01/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pfizer and its subsidiaries.
Display
Display
Last ran on Practical Pain Management on 1/17/2020.
TV
TV
Last ran on American Heroes Channel on 1/18/2020.
Print
Print
Last ran on People in the 01/2020 issue.
Display
Display
Last ran on Practical Pain Management on 1/17/2020.
TV
TV
Last ran on American Heroes Channel on 1/18/2020.
Print
Print
Last ran on People in the 01/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pfizer Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pfizer Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,998 new product launches overall.
Pfizer campaigns first seen May 2019.
Pfizer launched campaigns supporting 17 new product lines in the last twelve months, including Lorbrena.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 32,998 new product launches overall.
Pfizer campaigns first seen May 2019.
Pfizer launched campaigns supporting 17 new product lines in the last twelve months, including Lorbrena.