Planters Advertiser Profile


Planters
Nuts
200 East Randolph Street, Suite 7600, Chicago, IL US 60601
(847) 646-2000
Planters is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Planters is part of Hormel Foods Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Planters launched and advertised 2 new products in the past twelve months.

We have 15 people on file in marketing roles at Planters, and 4 at their agency.

Summary


Planters is part of Hormel Foods Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Planters launched and advertised 2 new products in the past twelve months.

We have 15 people on file in marketing roles at Planters, and 4 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 21 decision makers for you to contact at Planters, including Executives, Strategists, Media Buyers and Agency contacts.


Resha H.
Project Change Lead

Leslie A.
Group Director of Local Investment

Marcene S.
Digital Marketing Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 21 decision makers for you to contact at Planters, including Executives, Strategists, Media Buyers and Agency contacts.


Resha H.
Project Change Lead

Leslie A.
Group Director of Local Investment

Marcene S.
Digital Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Planters and its subsidiaries.
Native
Native
Last ran on Kroger Precision Marketing on 7/21/2021.
TV
TV
Last ran on Weather Channel on 7/24/2021.
Print
Print
Last ran on Men's Health in the 11/2020 issue.
Native
Native
Last ran on Kroger Precision Marketing on 7/21/2021.
TV
TV
Last ran on Weather Channel on 7/24/2021.
Print
Print
Last ran on Men's Health in the 11/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Planters and its subsidiaries.
Native
Native
Last ran on Kroger Precision Marketing on 7/21/2021.
TV
TV
Last ran on Weather Channel on 7/24/2021.
Print
Print
Last ran on Men's Health in the 11/2020 issue.
Native
Native
Last ran on Kroger Precision Marketing on 7/21/2021.
TV
TV
Last ran on Weather Channel on 7/24/2021.
Print
Print
Last ran on Men's Health in the 11/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Planters Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Planters Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
Planters campaigns first seen Jul 2020.
Planters launched campaigns supporting 2 new product lines in the last twelve months, including Planters Pop & Pour.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,930 new product launches overall.
Planters campaigns first seen Jul 2020.
Planters launched campaigns supporting 2 new product lines in the last twelve months, including Planters Pop & Pour.