Planters Advertiser Profile
Planters is part of Hormel Foods Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Planters launched and advertised 4 new products in the past twelve months.
We have 12 people on file in marketing roles at Planters, and 5 at their agencies.
We have 12 people on file in marketing roles at Planters, and 5 at their agencies.
Summary
Planters is part of Hormel Foods Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Planters launched and advertised 4 new products in the past twelve months.
We have 12 people on file in marketing roles at Planters, and 5 at their agencies.
We have 12 people on file in marketing roles at Planters, and 5 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 17 decision makers for you to contact at Planters, including Executives, Strategists, Media Buyers and Agency contacts.
Jeff B.
Group Vice President
Hormel Foods Team at PHD Chicago G.
Marcene S.
Digital Marketing Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 17 decision makers for you to contact at Planters, including Executives, Strategists, Media Buyers and Agency contacts.
Jeff B.
Group Vice President
Hormel Foods Team at PHD Chicago G.
Marcene S.
Digital Marketing Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Planters and its subsidiaries.
Snapchat
Last ran on Snapchat on 9/1/2024.
Native
Last ran on Reddit on 3/1/2025.
TV
Last ran on TBS on 3/3/2025.
Snapchat
Last ran on Snapchat on 9/1/2024.
Native
Last ran on Reddit on 3/1/2025.
TV
Last ran on TBS on 3/3/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Planters and its subsidiaries.
Snapchat
Last ran on Snapchat on 9/1/2024.
Native
Last ran on Reddit on 3/1/2025.
TV
Last ran on TBS on 3/3/2025.
Snapchat
Last ran on Snapchat on 9/1/2024.
Native
Last ran on Reddit on 3/1/2025.
TV
Last ran on TBS on 3/3/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Planters Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Planters recently bought a Native digital ad. See which other premium units they bought.
- Planters recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Planters recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Planters Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Planters recently bought a Native digital ad. See which other premium units they bought.
- Planters recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- Planters recently placed a programmatic ad on www.youtube.com/music. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Planters launched campaigns supporting 4 new product lines in the last twelve months, including Planters General Advertisement.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Planters launched campaigns supporting 4 new product lines in the last twelve months, including Planters General Advertisement.