PlayStation 4 Advertiser Profile


PlayStation 4
Video Game Console
2207 Bridgepointe Pkwy, San Mateo, CA US 94404
(800) 345-7669
PlayStation 4 is part of:

PlayStation 4 is part of Sony Corporation. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. PlayStation 4 last advertised a new product in October, 2017.

We have 27 people on file in marketing roles at PlayStation 4, and 56 at their agencies.

Summary


PlayStation 4 is part of Sony Corporation. They spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. PlayStation 4 last advertised a new product in October, 2017.

We have 27 people on file in marketing roles at PlayStation 4, and 56 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 83 decision makers for you to contact at PlayStation 4, including Executives, Strategists, Media Buyers and Agency contacts.


Syd S.
Vice President of Digital Marketing, Legacy Recordings

Stephen M.
Managing Partner

Matt M.
Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 83 decision makers for you to contact at PlayStation 4, including Executives, Strategists, Media Buyers and Agency contacts.


Syd S.
Vice President of Digital Marketing, Legacy Recordings

Stephen M.
Managing Partner

Matt M.
Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by PlayStation 4 and its subsidiaries.
Display
Display
Last ran on IGN.com on 11/9/2018.
TV
TV
Last ran on FX on 11/8/2018.
Print
Print
Last ran on Cineplex Magazine (Canada) in the 01/2018 issue.
Display
Display
Last ran on IGN.com on 11/9/2018.
TV
TV
Last ran on FX on 11/8/2018.
Print
Print
Last ran on Cineplex Magazine (Canada) in the 01/2018 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by PlayStation 4 and its subsidiaries.
Display
Display
Last ran on IGN.com on 11/9/2018.
TV
TV
Last ran on FX on 11/8/2018.
Print
Print
Last ran on Cineplex Magazine (Canada) in the 01/2018 issue.
Display
Display
Last ran on IGN.com on 11/9/2018.
TV
TV
Last ran on FX on 11/8/2018.
Print
Print
Last ran on Cineplex Magazine (Canada) in the 01/2018 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
PlayStation 4 Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
PlayStation 4 Advertising Spend:
UNDER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Use MediaRadar to stay current on new product launches for PlayStation 4.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
Use MediaRadar to stay current on new product launches for PlayStation 4.