Pop-Tarts Advertiser Profile


Pop-Tarts
Breakfast Food
One Kellogg Square, Battle Creek, MI US 49016-3599
(269) 961-2000
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Pop-Tarts is part of Kellogg Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Pop-Tarts launched and advertised 1 new product in the past twelve months.

We have 21 people on file in marketing roles at Pop-Tarts, and 23 at their agencies.

Summary


Pop-Tarts is part of Kellogg Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Pop-Tarts launched and advertised 1 new product in the past twelve months.

We have 21 people on file in marketing roles at Pop-Tarts, and 23 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 45 decision makers for you to contact at Pop-Tarts, including Executives, Strategists, Media Buyers and Agency contacts.


Charisse H.
SVP, Chief Brand & Advanced Analytics Officer

Kelly G.
Media Director, Vice President

Susan S.
Senior Director, Experience Planning

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 45 decision makers for you to contact at Pop-Tarts, including Executives, Strategists, Media Buyers and Agency contacts.


Charisse H.
SVP, Chief Brand & Advanced Analytics Officer

Kelly G.
Media Director, Vice President

Susan S.
Senior Director, Experience Planning

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pop-Tarts and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/28/2022.
Video
Video
Last ran on YouTube - Music Channels on 1/24/2023.
TV
TV
Last ran on Bravo on 1/27/2023.
Snapchat
Snapchat
Last ran on Snapchat on 11/28/2022.
Video
Video
Last ran on YouTube - Music Channels on 1/24/2023.
TV
TV
Last ran on Bravo on 1/27/2023.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pop-Tarts and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/28/2022.
Video
Video
Last ran on YouTube - Music Channels on 1/24/2023.
TV
TV
Last ran on Bravo on 1/27/2023.
Snapchat
Snapchat
Last ran on Snapchat on 11/28/2022.
Video
Video
Last ran on YouTube - Music Channels on 1/24/2023.
TV
TV
Last ran on Bravo on 1/27/2023.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pop-Tarts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pop-Tarts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,023 new product launches overall.
Pop-Tarts campaigns first seen Sep 2022.
Pop-Tarts launched a campaign supporting 1 new product line in the last twelve months, Pop-Tarts Bites & Crisps.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,023 new product launches overall.
Pop-Tarts campaigns first seen Sep 2022.
Pop-Tarts launched a campaign supporting 1 new product line in the last twelve months, Pop-Tarts Bites & Crisps.