Pop-Tarts Advertiser Profile


Pop-Tarts
Breakfast Food
One Kellogg Square, Battle Creek, MI US 49016-3599
(269) 961-2000
MediaRadar 114 West 41st Street, New York, NY 10036 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Pop-Tarts is part of Kellanova Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Pop-Tarts last advertised a new product in October, 2023.

We have 24 people on file in marketing roles at Pop-Tarts, and 11 at their agencies.

Summary


Pop-Tarts is part of Kellanova Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Pop-Tarts last advertised a new product in October, 2023.

We have 24 people on file in marketing roles at Pop-Tarts, and 11 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 35 decision makers for you to contact at Pop-Tarts, including Executives, Strategists, Media Buyers and Agency contacts.


Charisse H.
Senior Vice President, Chief Growth Officer

Jessica R.
SVP, E2E Strategy Lead

Carolyn M.
Senior Brand Marketing Manager

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 35 decision makers for you to contact at Pop-Tarts, including Executives, Strategists, Media Buyers and Agency contacts.


Charisse H.
Senior Vice President, Chief Growth Officer

Jessica R.
SVP, E2E Strategy Lead

Carolyn M.
Senior Brand Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pop-Tarts and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Native
Last ran on Meijer on 10/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 11/2/2024.
Snapchat
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Native
Last ran on Meijer on 10/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 11/2/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pop-Tarts and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Native
Last ran on Meijer on 10/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 11/2/2024.
Snapchat
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Native
Last ran on Meijer on 10/1/2024.
TV
TV
Last ran on Freeform (formerly ABC Family) on 11/2/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pop-Tarts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pop-Tarts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,166 new product launches overall.
Use MediaRadar to stay current on new product launches for Pop-Tarts.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,166 new product launches overall.
Use MediaRadar to stay current on new product launches for Pop-Tarts.