Pop-Tarts Advertiser Profile
Other Breakfast Foods
One Kellogg Square, Battle Creek, MI US 49016-3599
(269) 961-2000
Pop-Tarts is part of Mars, Incorporated. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Pop-Tarts launched and advertised 1 new product in the past twelve months.
We have 88 people on file in marketing roles at Pop-Tarts, and 9 at their agencies.
We have 88 people on file in marketing roles at Pop-Tarts, and 9 at their agencies.
Summary
Pop-Tarts is part of Mars, Incorporated. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Pop-Tarts launched and advertised 1 new product in the past twelve months.
We have 88 people on file in marketing roles at Pop-Tarts, and 9 at their agencies.
We have 88 people on file in marketing roles at Pop-Tarts, and 9 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 99 decision makers for you to contact at Pop-Tarts, including Executives, Strategists, Media Buyers and Agency contacts.
Stephanie S.
Chief Philanthropy Officer
Megan B.
Global Client Lead, Signet Jewelers - Kellanova, Pop-Tarts
Lauren F.
Senior Director, Integrated Marketing & eCommerce - Away from Home
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 99 decision makers for you to contact at Pop-Tarts, including Executives, Strategists, Media Buyers and Agency contacts.
Stephanie S.
Chief Philanthropy Officer
Megan B.
Global Client Lead, Signet Jewelers - Kellanova, Pop-Tarts
Lauren F.
Senior Director, Integrated Marketing & eCommerce - Away from Home
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pop-Tarts and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2025.
Video
Last ran on YouTube - Gaming Channels on 2/1/2026.
TV
Last ran on WKOW on 2/9/2026.
Snapchat
Last ran on Snapchat on 3/1/2025.
Video
Last ran on YouTube - Gaming Channels on 2/1/2026.
TV
Last ran on WKOW on 2/9/2026.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Pop-Tarts and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2025.
Video
Last ran on YouTube - Gaming Channels on 2/1/2026.
TV
Last ran on WKOW on 2/9/2026.
Snapchat
Last ran on Snapchat on 3/1/2025.
Video
Last ran on YouTube - Gaming Channels on 2/1/2026.
TV
Last ran on WKOW on 2/9/2026.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pop-Tarts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Pop-Tarts recently bought a Video digital ad. See which other premium units they bought.
- Pop-Tarts recently placed a direct ad on www.samsclub.com/. See where else they recently placed direct ads.
- Pop-Tarts recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Pop-Tarts Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Pop-Tarts recently bought a Video digital ad. See which other premium units they bought.
- Pop-Tarts recently placed a direct ad on www.samsclub.com/. See where else they recently placed direct ads.
- Pop-Tarts recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,772 new product launches overall.
Pop-Tarts launched a campaign supporting 1 new product line in the last twelve months, Pop-Tarts Protein Slammin Strawberry.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,772 new product launches overall.
Pop-Tarts launched a campaign supporting 1 new product line in the last twelve months, Pop-Tarts Protein Slammin Strawberry.