POWERade Advertiser Profile
Performance & Sports Drinks
One Coca-Cola Plaza, Atlanta, GA US 30313
(404) 676-2121
POWERade is part of:
POWERade is part of The Coca-Cola Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. POWERade launched and advertised 1 new product in the past twelve months.
We have 274 people on file in marketing roles at POWERade, and 11 at their agencies.
We have 274 people on file in marketing roles at POWERade, and 11 at their agencies.
Summary
POWERade is part of The Coca-Cola Company. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. POWERade launched and advertised 1 new product in the past twelve months.
We have 274 people on file in marketing roles at POWERade, and 11 at their agencies.
We have 274 people on file in marketing roles at POWERade, and 11 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 292 decision makers for you to contact at POWERade, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Executive Vice President & Global Chief People Officer
Ryan M.
Associate Director, Marketing Science
Sunil G.
Vice President, Global Sustainability & Digital Transformation
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 292 decision makers for you to contact at POWERade, including Executives, Strategists, Media Buyers and Agency contacts.
Lisa C.
Executive Vice President & Global Chief People Officer
Ryan M.
Associate Director, Marketing Science
Sunil G.
Vice President, Global Sustainability & Digital Transformation
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by POWERade and its subsidiaries.
Native
Last ran on Meijer on 11/1/2025.
TV
Last ran on TBS on 3/24/2025.
Display
Last ran on Meijer on 11/1/2025.
Native
Last ran on Meijer on 11/1/2025.
TV
Last ran on TBS on 3/24/2025.
Display
Last ran on Meijer on 11/1/2025.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by POWERade and its subsidiaries.
Native
Last ran on Meijer on 11/1/2025.
TV
Last ran on TBS on 3/24/2025.
Display
Last ran on Meijer on 11/1/2025.
Native
Last ran on Meijer on 11/1/2025.
TV
Last ran on TBS on 3/24/2025.
Display
Last ran on Meijer on 11/1/2025.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
POWERade Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- POWERade recently bought a Native digital ad. See which other premium units they bought.
- POWERade recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- POWERade recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
POWERade Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- POWERade recently bought a Native digital ad. See which other premium units they bought.
- POWERade recently placed a direct ad on www.amazon.com. See where else they recently placed direct ads.
- POWERade recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,122 new product launches overall.
POWERade launched a campaign supporting 1 new product line in the last twelve months, Powerade Sour.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,122 new product launches overall.
POWERade launched a campaign supporting 1 new product line in the last twelve months, Powerade Sour.