Principal Financial Group Advertiser Profile


Principal Financial Group
Investment Firm
711 High Street, Des Moines, IA US 50392
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Principal Financial Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Principal Financial Group launched and advertised 1 new product in the past twelve months.

We have 12 people on file in marketing roles at Principal Financial Group, and 3 at their agencies.

Summary


Principal Financial Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Principal Financial Group launched and advertised 1 new product in the past twelve months.

We have 12 people on file in marketing roles at Principal Financial Group, and 3 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 15 decision makers for you to contact at Principal Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Beth W.
Executive Vice President and Chief Marketing Officer

Ann K.
SVP, Account Director & Director of Media Fulfillment

Alex K.
Sr. Manager, Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 15 decision makers for you to contact at Principal Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Beth W.
Executive Vice President and Chief Marketing Officer

Ann K.
SVP, Account Director & Director of Media Fulfillment

Alex K.
Sr. Manager, Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Principal Financial Group and its subsidiaries.
Display
Display
Last ran on Investing.com on 9/1/2023.
TV
TV
Last ran on ESPN on 9/23/2023.
Print
Print
Last ran on Bloomberg Businessweek in the 05/2023 issue.
Display
Display
Last ran on Investing.com on 9/1/2023.
TV
TV
Last ran on ESPN on 9/23/2023.
Print
Print
Last ran on Bloomberg Businessweek in the 05/2023 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Principal Financial Group and its subsidiaries.
Display
Display
Last ran on Investing.com on 9/1/2023.
TV
TV
Last ran on ESPN on 9/23/2023.
Print
Print
Last ran on Bloomberg Businessweek in the 05/2023 issue.
Display
Display
Last ran on Investing.com on 9/1/2023.
TV
TV
Last ran on ESPN on 9/23/2023.
Print
Print
Last ran on Bloomberg Businessweek in the 05/2023 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Principal Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Principal Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,897 new product launches overall.
Principal Financial Group campaigns first seen Oct 2022.
Principal Financial Group launched a campaign supporting 1 new product line in the last twelve months, Principal Asset Management.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,897 new product launches overall.
Principal Financial Group campaigns first seen Oct 2022.
Principal Financial Group launched a campaign supporting 1 new product line in the last twelve months, Principal Asset Management.