Principal Financial Group Advertiser Profile
Principal Financial Group is part of:
Principal Financial Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Principal Financial Group launched and advertised 1 new product in the past twelve months.
We have 13 people on file in marketing roles at Principal Financial Group, and 2 at their agency.
We have 13 people on file in marketing roles at Principal Financial Group, and 2 at their agency.
Summary
Principal Financial Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Principal Financial Group launched and advertised 1 new product in the past twelve months.
We have 13 people on file in marketing roles at Principal Financial Group, and 2 at their agency.
We have 13 people on file in marketing roles at Principal Financial Group, and 2 at their agency.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 15 decision makers for you to contact at Principal Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.
Beth W.
Executive Vice President and Chief Marketing Officer
Vanessa R.
Senior Associate, Digital Activation
Alex K.
Strategist, Digital Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 15 decision makers for you to contact at Principal Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.
Beth W.
Executive Vice President and Chief Marketing Officer
Vanessa R.
Senior Associate, Digital Activation
Alex K.
Strategist, Digital Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Principal Financial Group and its subsidiaries.
Video
Last ran on ESPN on 3/9/2023.
TV
Last ran on ESPN on 3/11/2023.
Print
Last ran on MetalForming in the 01/2023 issue.
Video
Last ran on ESPN on 3/9/2023.
TV
Last ran on ESPN on 3/11/2023.
Print
Last ran on MetalForming in the 01/2023 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Principal Financial Group and its subsidiaries.
Video
Last ran on ESPN on 3/9/2023.
TV
Last ran on ESPN on 3/11/2023.
Print
Last ran on MetalForming in the 01/2023 issue.
Video
Last ran on ESPN on 3/9/2023.
TV
Last ran on ESPN on 3/11/2023.
Print
Last ran on MetalForming in the 01/2023 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Principal Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Principal Financial Group recently bought a Video digital ad. See which other premium units they bought.
- Principal Financial Group recently placed a direct ad on www.businessinsider.com/. See where else they recently placed direct ads.
- Principal Financial Group recently placed a programmatic ad on www.blackenterprise.com/. In the last 12 months, they have partnered with Google and 17 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Principal Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Principal Financial Group recently bought a Video digital ad. See which other premium units they bought.
- Principal Financial Group recently placed a direct ad on www.businessinsider.com/. See where else they recently placed direct ads.
- Principal Financial Group recently placed a programmatic ad on www.blackenterprise.com/. In the last 12 months, they have partnered with Google and 17 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
Principal Financial Group launched a campaign supporting 1 new product line in the last twelve months, Principal Asset Management.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 28,055 new product launches overall.
Principal Financial Group launched a campaign supporting 1 new product line in the last twelve months, Principal Asset Management.