Principal Financial Group Advertiser Profile


Principal Financial Group
Investment Firm
711 High Street, Des Moines, IA US 50392
(515) 247-5111
Principal Financial Group is part of:

Principal Financial Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Principal Financial Group launched and advertised 1 new product in the past twelve months.

We have 14 people on file in marketing roles at Principal Financial Group, and 2 at their agency.

Summary


Principal Financial Group spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Principal Financial Group launched and advertised 1 new product in the past twelve months.

We have 14 people on file in marketing roles at Principal Financial Group, and 2 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 16 decision makers for you to contact at Principal Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Julie S.
Media Supervisor

Erik C.
Assistant Director of Digital Experience

Stephanie R.
Senior Digital Marketing Strategist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 16 decision makers for you to contact at Principal Financial Group, including Executives, Strategists, Media Buyers and Agency contacts.


Julie S.
Media Supervisor

Erik C.
Assistant Director of Digital Experience

Stephanie R.
Senior Digital Marketing Strategist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Principal Financial Group and its subsidiaries.
Display
Display
Last ran on BizJournals.com/Houston on 8/9/2019.
TV
TV
Last ran on Sundance on 8/3/2019.
Print
Print
Last ran on Investment News in the 08/2019 issue.
Display
Display
Last ran on BizJournals.com/Houston on 8/9/2019.
TV
TV
Last ran on Sundance on 8/3/2019.
Print
Print
Last ran on Investment News in the 08/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Principal Financial Group and its subsidiaries.
Display
Display
Last ran on BizJournals.com/Houston on 8/9/2019.
TV
TV
Last ran on Sundance on 8/3/2019.
Print
Print
Last ran on Investment News in the 08/2019 issue.
Display
Display
Last ran on BizJournals.com/Houston on 8/9/2019.
TV
TV
Last ran on Sundance on 8/3/2019.
Print
Print
Last ran on Investment News in the 08/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Principal Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Principal Financial Group Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,520 new product launches overall.
Principal Financial Group campaigns first seen May 2019.
Principal Financial Group launched a campaign supporting 1 new product line in the last twelve months, Principal Save, Invest & Retire.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,520 new product launches overall.
Principal Financial Group campaigns first seen May 2019.
Principal Financial Group launched a campaign supporting 1 new product line in the last twelve months, Principal Save, Invest & Retire.