Reckitt Benckiser Group Advertiser Profile


Reckitt Benckiser Group
Consumer Packaged Goods (CPG)
399 Interpace Parkway, Parsippany, NJ US 07054-0225
(973) 404-2600
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Reckitt Benckiser Group spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Reckitt Benckiser Group launched and advertised 17 new products in the past twelve months.

We have 36 people on file in marketing roles at Reckitt Benckiser Group, and 6 at their agencies.

Summary


Reckitt Benckiser Group spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Reckitt Benckiser Group launched and advertised 17 new products in the past twelve months.

We have 36 people on file in marketing roles at Reckitt Benckiser Group, and 6 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 42 decision makers for you to contact at Reckitt Benckiser Group, including Executives, Strategists, Media Buyers and Agency contacts.


Gary O.
Chief Marketing Officer and GM, Hygiene US

Kathryn M.
Senior Director, Content & Entertainment

Erin F.
Consumer Engagement Director

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 42 decision makers for you to contact at Reckitt Benckiser Group, including Executives, Strategists, Media Buyers and Agency contacts.


Gary O.
Chief Marketing Officer and GM, Hygiene US

Kathryn M.
Senior Director, Content & Entertainment

Erin F.
Consumer Engagement Director

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Reckitt Benckiser Group and its subsidiaries.
Video
Video
Last ran on YouTube - General Lifestyle Channels on 2/1/2024.
TV
TV
Last ran on TBS on 2/24/2024.
Print
Print
Last ran on Chiropractic Economics in the 02/2024 issue.
Video
Video
Last ran on YouTube - General Lifestyle Channels on 2/1/2024.
TV
TV
Last ran on TBS on 2/24/2024.
Print
Print
Last ran on Chiropractic Economics in the 02/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Reckitt Benckiser Group and its subsidiaries.
Video
Video
Last ran on YouTube - General Lifestyle Channels on 2/1/2024.
TV
TV
Last ran on TBS on 2/24/2024.
Print
Print
Last ran on Chiropractic Economics in the 02/2024 issue.
Video
Video
Last ran on YouTube - General Lifestyle Channels on 2/1/2024.
TV
TV
Last ran on TBS on 2/24/2024.
Print
Print
Last ran on Chiropractic Economics in the 02/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Reckitt Benckiser Group Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Reckitt Benckiser Group Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,619 new product launches overall.
Reckitt Benckiser Group campaigns first seen Jul 2023.
Reckitt Benckiser Group launched campaigns supporting 17 new product lines in the last twelve months, including Lysol Air Sanitizers.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,619 new product launches overall.
Reckitt Benckiser Group campaigns first seen Jul 2023.
Reckitt Benckiser Group launched campaigns supporting 17 new product lines in the last twelve months, including Lysol Air Sanitizers.