Reckitt Benckiser Group Advertiser Profile
Consumer Packaged Goods (CPG)
399 Interpace Parkway, Parsippany, NJ US 07054-0225
(973) 404-2600
Reckitt Benckiser Group is part of:
Reckitt Benckiser Group spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Reckitt Benckiser Group launched and advertised 21 new products in the past twelve months.
We have 35 people on file in marketing roles at Reckitt Benckiser Group, and 8 at their agencies.
We have 35 people on file in marketing roles at Reckitt Benckiser Group, and 8 at their agencies.
Summary
Reckitt Benckiser Group spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Reckitt Benckiser Group launched and advertised 21 new products in the past twelve months.
We have 35 people on file in marketing roles at Reckitt Benckiser Group, and 8 at their agencies.
We have 35 people on file in marketing roles at Reckitt Benckiser Group, and 8 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 43 decision makers for you to contact at Reckitt Benckiser Group, including Executives, Strategists, Media Buyers and Agency contacts.
Gary O.
Chief Marketing Officer and GM, Hygiene US
Kathryn M.
Senior Director, Content & Entertainment
Sumaiya S.
Performance Media Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 43 decision makers for you to contact at Reckitt Benckiser Group, including Executives, Strategists, Media Buyers and Agency contacts.
Gary O.
Chief Marketing Officer and GM, Hygiene US
Kathryn M.
Senior Director, Content & Entertainment
Sumaiya S.
Performance Media Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Reckitt Benckiser Group and its subsidiaries.
Video
Last ran on YouTube - Shelter/Home Channels on 4/1/2024.
TV
Last ran on Bravo on 4/13/2024.
Print
Last ran on Chiropractic Economics in the 04/2024 issue.
Video
Last ran on YouTube - Shelter/Home Channels on 4/1/2024.
TV
Last ran on Bravo on 4/13/2024.
Print
Last ran on Chiropractic Economics in the 04/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Reckitt Benckiser Group and its subsidiaries.
Video
Last ran on YouTube - Shelter/Home Channels on 4/1/2024.
TV
Last ran on Bravo on 4/13/2024.
Print
Last ran on Chiropractic Economics in the 04/2024 issue.
Video
Last ran on YouTube - Shelter/Home Channels on 4/1/2024.
TV
Last ran on Bravo on 4/13/2024.
Print
Last ran on Chiropractic Economics in the 04/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Reckitt Benckiser Group Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Reckitt Benckiser Group recently bought a Native digital ad. See which other premium units they bought.
- Reckitt Benckiser Group recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Reckitt Benckiser Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 26 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Reckitt Benckiser Group Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Reckitt Benckiser Group recently bought a Native digital ad. See which other premium units they bought.
- Reckitt Benckiser Group recently placed a direct ad on www.walmart.com/. See where else they recently placed direct ads.
- Reckitt Benckiser Group recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 26 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Reckitt Benckiser Group launched campaigns supporting 21 new product lines in the last twelve months, including Mucinex Fast-Max Kickstart Severe Cold & Flu.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Reckitt Benckiser Group launched campaigns supporting 21 new product lines in the last twelve months, including Mucinex Fast-Max Kickstart Severe Cold & Flu.