Rock Advertiser Profile


Rock
Financial Holding Company
1050 Woodward Ave, Detroit, MI US 48226-1906
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Rock spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Rock launched and advertised 2 new products in the past twelve months.

We have 30 people on file in marketing roles at Rock, and 7 at their agencies.

Summary


Rock spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Rock launched and advertised 2 new products in the past twelve months.

We have 30 people on file in marketing roles at Rock, and 7 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Rock, including Executives, Strategists, Media Buyers and Agency contacts.


Casey H.
Chief Marketing Officer

David Q.
SVP, Client Business Partner

Eric P.
VP, Performance Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at Rock, including Executives, Strategists, Media Buyers and Agency contacts.


Casey H.
Chief Marketing Officer

David Q.
SVP, Client Business Partner

Eric P.
VP, Performance Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Rock and its subsidiaries.
Display
Display
Last ran on Yahoo! Sports on 5/1/2024.
TV
TV
Last ran on A&E Network on 5/18/2024.
Print
Print
Last ran on Cowgirl in the 11/2023 issue.
Display
Display
Last ran on Yahoo! Sports on 5/1/2024.
TV
TV
Last ran on A&E Network on 5/18/2024.
Print
Print
Last ran on Cowgirl in the 11/2023 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Rock and its subsidiaries.
Display
Display
Last ran on Yahoo! Sports on 5/1/2024.
TV
TV
Last ran on A&E Network on 5/18/2024.
Print
Print
Last ran on Cowgirl in the 11/2023 issue.
Display
Display
Last ran on Yahoo! Sports on 5/1/2024.
TV
TV
Last ran on A&E Network on 5/18/2024.
Print
Print
Last ran on Cowgirl in the 11/2023 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Rock Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Rock Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,271 new product launches overall.
Rock campaigns first seen Jul 2023.
Rock launched campaigns supporting 2 new product lines in the last twelve months, including Rocket Mortgage Rocket Rewards Loyalty Program.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,271 new product launches overall.
Rock campaigns first seen Jul 2023.
Rock launched campaigns supporting 2 new product lines in the last twelve months, including Rocket Mortgage Rocket Rewards Loyalty Program.