Rock Advertiser Profile


Rock
Financial Holding Company
20555 Victor Parkway, Livonia, MI US 48152-7031
(313) 373-3000
Rock is part of:

Rock spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Rock launched and advertised 3 new products in the past twelve months.

We have 24 people on file in marketing roles at Rock, and 8 at their agencies.

Summary


Rock spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. Rock launched and advertised 3 new products in the past twelve months.

We have 24 people on file in marketing roles at Rock, and 8 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Rock, including Executives, Strategists, Media Buyers and Agency contacts.


Casey H.
Chief Marketing Officer

Melanie Y.
Associate of Programmatic Strategy

Vicki G.
Marketing Program Lead, Display and Programmatic Media

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 32 decision makers for you to contact at Rock, including Executives, Strategists, Media Buyers and Agency contacts.


Casey H.
Chief Marketing Officer

Melanie Y.
Associate of Programmatic Strategy

Vicki G.
Marketing Program Lead, Display and Programmatic Media

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Rock and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/30/2019.
Display
Display
Last ran on Newegg.com on 10/18/2019.
TV
TV
Last ran on E! on 10/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 3/30/2019.
Display
Display
Last ran on Newegg.com on 10/18/2019.
TV
TV
Last ran on E! on 10/18/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Rock and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/30/2019.
Display
Display
Last ran on Newegg.com on 10/18/2019.
TV
TV
Last ran on E! on 10/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 3/30/2019.
Display
Display
Last ran on Newegg.com on 10/18/2019.
TV
TV
Last ran on E! on 10/18/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Rock Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Rock Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Rock campaigns first seen Oct 2018.
Rock launched campaigns supporting 3 new product lines in the last twelve months, including Quicken Loans Mortgage Services.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Rock campaigns first seen Oct 2018.
Rock launched campaigns supporting 3 new product lines in the last twelve months, including Quicken Loans Mortgage Services.