Safeway Advertiser Profile


Safeway
Grocery
250 Parkcenter Blvd., Boise, AZ US 83706
(877) 723-3929

Safeway is part of Cerberus Capital Management, L.P.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Safeway launched and advertised 2 new products in the past twelve months.

We have 12 people on file in marketing roles at Safeway, and 1 at their agency.

Summary


Safeway is part of Cerberus Capital Management, L.P.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Safeway launched and advertised 2 new products in the past twelve months.

We have 12 people on file in marketing roles at Safeway, and 1 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at Safeway, including Executives, Strategists, Media Buyers and Agency contacts.


Shane S.
Chief Marketing Officer and Executive Vice President of Marketing and Merchandising

Stacey D.
Director of Media Services

Brian P.
Associate, Digital & eCommerce

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at Safeway, including Executives, Strategists, Media Buyers and Agency contacts.


Shane S.
Chief Marketing Officer and Executive Vice President of Marketing and Merchandising

Stacey D.
Director of Media Services

Brian P.
Associate, Digital & eCommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Safeway and its subsidiaries.
Display
Display
Last ran on Fox News Channel on 12/24/2018.
Print
Print
Last ran on Santa Rosa Press Democrat in the 03/2019 issue.
Display
Display
Last ran on Mediaite on 12/23/2018.
Display
Display
Last ran on Fox News Channel on 12/24/2018.
Print
Print
Last ran on Santa Rosa Press Democrat in the 03/2019 issue.
Display
Display
Last ran on Mediaite on 12/23/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Safeway and its subsidiaries.
Display
Display
Last ran on Fox News Channel on 12/24/2018.
Print
Print
Last ran on Santa Rosa Press Democrat in the 03/2019 issue.
Display
Display
Last ran on Mediaite on 12/23/2018.
Display
Display
Last ran on Fox News Channel on 12/24/2018.
Print
Print
Last ran on Santa Rosa Press Democrat in the 03/2019 issue.
Display
Display
Last ran on Mediaite on 12/23/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Safeway Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Safeway Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Safeway campaigns first seen May 2018.
Safeway launched campaigns supporting 2 new product lines in the last twelve months, including The Safeway Foundation (Corporate).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
Safeway campaigns first seen May 2018.
Safeway launched campaigns supporting 2 new product lines in the last twelve months, including The Safeway Foundation (Corporate).