SAP Advertiser Profile


SAP
Business Software
3999 West Chester Pike, Newtown Square, PA US 19073
(610) 661-1000

SAP spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. SAP launched and advertised 9 new products in the past twelve months.

We have 43 people on file in marketing roles at SAP, and 9 at their agency.

Summary


SAP spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. SAP launched and advertised 9 new products in the past twelve months.

We have 43 people on file in marketing roles at SAP, and 9 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 53 decision makers for you to contact at SAP, including Executives, Strategists, Media Buyers and Agency contacts.


Alicia T.
Chief Marketing Officer

Asli H.
Senior Vice President, Global Client Business Lead

Viji D.
Senior Director of Integrated Marketing, Procurement Hub

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 53 decision makers for you to contact at SAP, including Executives, Strategists, Media Buyers and Agency contacts.


Alicia T.
Chief Marketing Officer

Asli H.
Senior Vice President, Global Client Business Lead

Viji D.
Senior Director of Integrated Marketing, Procurement Hub

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by SAP and its subsidiaries.
Display
Display
Last ran on Motherboard.tv on 11/9/2019.
TV
TV
Last ran on Fox Business on 11/3/2019.
Print
Print
Last ran on Fortune in the 11/2019 issue.
Display
Display
Last ran on Motherboard.tv on 11/9/2019.
TV
TV
Last ran on Fox Business on 11/3/2019.
Print
Print
Last ran on Fortune in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by SAP and its subsidiaries.
Display
Display
Last ran on Motherboard.tv on 11/9/2019.
TV
TV
Last ran on Fox Business on 11/3/2019.
Print
Print
Last ran on Fortune in the 11/2019 issue.
Display
Display
Last ran on Motherboard.tv on 11/9/2019.
TV
TV
Last ran on Fox Business on 11/3/2019.
Print
Print
Last ran on Fortune in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
SAP Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
SAP Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,088 new product launches overall.
SAP campaigns first seen Apr 2019.
SAP launched campaigns supporting 9 new product lines in the last twelve months, including Sap Experience Management.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 35,088 new product launches overall.
SAP campaigns first seen Apr 2019.
SAP launched campaigns supporting 9 new product lines in the last twelve months, including Sap Experience Management.