Scholastic Advertiser Profile
Children/Young Adult Book Publisher
557 Broadway, New York, NY US 10012-3999
(212) 343-6100
Scholastic is part of:
Scholastic spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Scholastic launched and advertised 6 new products in the past twelve months.
We have 18 people on file in marketing roles at Scholastic.
We have 18 people on file in marketing roles at Scholastic.
Summary
Scholastic spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Scholastic launched and advertised 6 new products in the past twelve months.
We have 18 people on file in marketing roles at Scholastic.
We have 18 people on file in marketing roles at Scholastic.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 18 decision makers for you to contact at Scholastic, including Executives, Strategists, Media Buyers and Agency contacts.
Mary B.
Chief Marketing And Transformation Officer
Rachel M.
VP, Digital Marketing Strategy
Rachel S.
Director, Cross Channel Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 18 decision makers for you to contact at Scholastic, including Executives, Strategists, Media Buyers and Agency contacts.
Mary B.
Chief Marketing And Transformation Officer
Rachel M.
VP, Digital Marketing Strategy
Rachel S.
Director, Cross Channel Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Scholastic and its subsidiaries.
Display
Last ran on The Horn Book on 4/1/2024.
Print
Last ran on Vintage Motorsport in the 04/2024 issue.
Video
Last ran on YouTube - Music Channels on 4/1/2024.
Display
Last ran on The Horn Book on 4/1/2024.
Print
Last ran on Vintage Motorsport in the 04/2024 issue.
Video
Last ran on YouTube - Music Channels on 4/1/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Scholastic and its subsidiaries.
Display
Last ran on The Horn Book on 4/1/2024.
Print
Last ran on Vintage Motorsport in the 04/2024 issue.
Video
Last ran on YouTube - Music Channels on 4/1/2024.
Display
Last ran on The Horn Book on 4/1/2024.
Print
Last ran on Vintage Motorsport in the 04/2024 issue.
Video
Last ran on YouTube - Music Channels on 4/1/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Scholastic Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Scholastic recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- Scholastic recently placed a direct ad on www.hbook.com. See where else they recently placed direct ads.
- Scholastic recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Scholastic Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Scholastic recently bought a Single Sponsored Dedicated Emails digital ad. See which other premium units they bought.
- Scholastic recently placed a direct ad on www.hbook.com. See where else they recently placed direct ads.
- Scholastic recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Scholastic launched campaigns supporting 6 new product lines in the last twelve months, including Hey, Kiddo (Graphix).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Scholastic launched campaigns supporting 6 new product lines in the last twelve months, including Hey, Kiddo (Graphix).