Scholastic Advertiser Profile


Scholastic
Children/Young Adult Book Publisher
557 Broadway, New York, NY US 10012
(212) 343-6100
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Scholastic spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Scholastic launched and advertised 16 new products in the past twelve months.

We have 18 people on file in marketing roles at Scholastic.

Summary


Scholastic spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Scholastic launched and advertised 16 new products in the past twelve months.

We have 18 people on file in marketing roles at Scholastic.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Scholastic, including Executives, Strategists, Media Buyers and Agency contacts.


Ghalia B.
Chief Digital and eCommerce Officer, Scholastic Reading Club

Nisha S.
Digital Merchandising Analyst

Danielle M.
Vice President of Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 18 decision makers for you to contact at Scholastic, including Executives, Strategists, Media Buyers and Agency contacts.


Ghalia B.
Chief Digital and eCommerce Officer, Scholastic Reading Club

Nisha S.
Digital Merchandising Analyst

Danielle M.
Vice President of Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Scholastic and its subsidiaries.
Display
Display
Last ran on Active Times on 7/25/2020.
TV
TV
Last ran on HGTV on 8/25/2019.
Print
Print
Last ran on Girls' Life in the 08/2020 issue.
Display
Display
Last ran on Active Times on 7/25/2020.
TV
TV
Last ran on HGTV on 8/25/2019.
Print
Print
Last ran on Girls' Life in the 08/2020 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Scholastic and its subsidiaries.
Display
Display
Last ran on Active Times on 7/25/2020.
TV
TV
Last ran on HGTV on 8/25/2019.
Print
Print
Last ran on Girls' Life in the 08/2020 issue.
Display
Display
Last ran on Active Times on 7/25/2020.
TV
TV
Last ran on HGTV on 8/25/2019.
Print
Print
Last ran on Girls' Life in the 08/2020 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Scholastic Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Scholastic Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,310 new product launches overall.
Scholastic campaigns first seen Sep 2019.
Scholastic launched campaigns supporting 16 new product lines in the last twelve months, including Upside-Down Magic (Scholastic).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,310 new product launches overall.
Scholastic campaigns first seen Sep 2019.
Scholastic launched campaigns supporting 16 new product lines in the last twelve months, including Upside-Down Magic (Scholastic).