Sears Advertiser Profile


Sears
Department Store
3333 Beverly Road, Hoffman Estates, IL US 60179
(847) 286-2500

Sears is part of Sears Holdings Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sears launched and advertised 12 new products in the past twelve months.

We have 5 people on file in marketing roles at Sears, and 5 at their agencies.

Summary


Sears is part of Sears Holdings Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sears launched and advertised 12 new products in the past twelve months.

We have 5 people on file in marketing roles at Sears, and 5 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at Sears, including Executives, Strategists, Media Buyers and Agency contacts.


Peter B.
President

Ian M.
Vice President and Account Director of National Video

Jamie P.
Director of Marketing Planning, Sears Home Appliances, Tools, and Consumer Electronics

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 10 decision makers for you to contact at Sears, including Executives, Strategists, Media Buyers and Agency contacts.


Peter B.
President

Ian M.
Vice President and Account Director of National Video

Jamie P.
Director of Marketing Planning, Sears Home Appliances, Tools, and Consumer Electronics

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sears and its subsidiaries.
Display
Display
Last ran on Westchester Magazine on 7/12/2019.
TV
TV
Last ran on CBS on 6/2/2019.
Print
Print
Last ran on Sun-Sentinel in the 07/2019 issue.
Display
Display
Last ran on Westchester Magazine on 7/12/2019.
TV
TV
Last ran on CBS on 6/2/2019.
Print
Print
Last ran on Sun-Sentinel in the 07/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sears and its subsidiaries.
Display
Display
Last ran on Westchester Magazine on 7/12/2019.
TV
TV
Last ran on CBS on 6/2/2019.
Print
Print
Last ran on Sun-Sentinel in the 07/2019 issue.
Display
Display
Last ran on Westchester Magazine on 7/12/2019.
TV
TV
Last ran on CBS on 6/2/2019.
Print
Print
Last ran on Sun-Sentinel in the 07/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sears Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sears Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Sears campaigns first seen Dec 2018.
Sears launched campaigns supporting 12 new product lines in the last twelve months, including Sears Home Warranty.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,112 new product launches overall.
Sears campaigns first seen Dec 2018.
Sears launched campaigns supporting 12 new product lines in the last twelve months, including Sears Home Warranty.