Similac Advertiser Profile


Similac
Baby/Children Food
100 South Saunders Road, Lake Forest, IL US 60045
(800) 551-5838
Similac is part of:

Similac is part of Abbott Laboratories. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Similac launched and advertised 1 new product in the past twelve months.

We have 45 people on file in marketing roles at Similac, and 11 at their agencies.

Summary


Similac is part of Abbott Laboratories. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Similac launched and advertised 1 new product in the past twelve months.

We have 45 people on file in marketing roles at Similac, and 11 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 56 decision makers for you to contact at Similac, including Executives, Strategists, Media Buyers and Agency contacts.


Melissa B.
Chief Marketing and Communications Officer

Brian V.
Senior Partner, Group Director

Simon G.
Senior Director of Global Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 56 decision makers for you to contact at Similac, including Executives, Strategists, Media Buyers and Agency contacts.


Melissa B.
Chief Marketing and Communications Officer

Brian V.
Senior Partner, Group Director

Simon G.
Senior Director of Global Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Similac and its subsidiaries.
Display
Display
Last ran on Sam's Club on 12/6/2019.
Print
Print
Last ran on Parents in the 08/2019 issue.
Display
Display
Last ran on Target on 12/4/2019.
Display
Display
Last ran on Sam's Club on 12/6/2019.
Print
Print
Last ran on Parents in the 08/2019 issue.
Display
Display
Last ran on Target on 12/4/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Similac and its subsidiaries.
Display
Display
Last ran on Sam's Club on 12/6/2019.
Print
Print
Last ran on Parents in the 08/2019 issue.
Display
Display
Last ran on Target on 12/4/2019.
Display
Display
Last ran on Sam's Club on 12/6/2019.
Print
Print
Last ran on Parents in the 08/2019 issue.
Display
Display
Last ran on Target on 12/4/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Similac Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Similac Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Similac campaigns first seen May 2019.
Similac launched a campaign supporting 1 new product line in the last twelve months, Similac Baby Formula.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
Similac campaigns first seen May 2019.
Similac launched a campaign supporting 1 new product line in the last twelve months, Similac Baby Formula.