Smirnoff Advertiser Profile
Smirnoff is part of:
Smirnoff is part of Diageo Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Smirnoff launched and advertised 1 new product in the past twelve months.
We have 208 people on file in marketing roles at Smirnoff, and 9 at their agencies.
We have 208 people on file in marketing roles at Smirnoff, and 9 at their agencies.
Summary
Smirnoff is part of Diageo Plc. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Smirnoff launched and advertised 1 new product in the past twelve months.
We have 208 people on file in marketing roles at Smirnoff, and 9 at their agencies.
We have 208 people on file in marketing roles at Smirnoff, and 9 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 217 decision makers for you to contact at Smirnoff, including Executives, Strategists, Media Buyers and Agency contacts.
Edward P.
Chief Marketing & Innovation Officer - Diageo North America
Alba B.
Senior Vice President & Group Account Director
Ellie B.
Digital Strategy Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 217 decision makers for you to contact at Smirnoff, including Executives, Strategists, Media Buyers and Agency contacts.
Edward P.
Chief Marketing & Innovation Officer - Diageo North America
Alba B.
Senior Vice President & Group Account Director
Ellie B.
Digital Strategy Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smirnoff and its subsidiaries.
Video
Last ran on PC World on 6/1/2026.
TV
Last ran on ESPN on 5/11/2026.
Print
Last ran on NACS Magazine in the 05/2026 issue.
Video
Last ran on PC World on 6/1/2026.
TV
Last ran on ESPN on 5/11/2026.
Print
Last ran on NACS Magazine in the 05/2026 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smirnoff and its subsidiaries.
Video
Last ran on PC World on 6/1/2026.
TV
Last ran on ESPN on 5/11/2026.
Print
Last ran on NACS Magazine in the 05/2026 issue.
Video
Last ran on PC World on 6/1/2026.
TV
Last ran on ESPN on 5/11/2026.
Print
Last ran on NACS Magazine in the 05/2026 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smirnoff Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Smirnoff recently bought a Video digital ad. See which other premium units they bought.
- Smirnoff recently placed a direct ad on www.ca.sports.yahoo.com/. See where else they recently placed direct ads.
- Smirnoff recently placed a programmatic ad on www.youtube.com/movies. In the last 12 months, they have partnered with DoubleClick and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smirnoff Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Smirnoff recently bought a Video digital ad. See which other premium units they bought.
- Smirnoff recently placed a direct ad on www.ca.sports.yahoo.com/. See where else they recently placed direct ads.
- Smirnoff recently placed a programmatic ad on www.youtube.com/movies. In the last 12 months, they have partnered with DoubleClick and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,732 new product launches overall.
Use MediaRadar to stay current on new product launches for Smirnoff.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,732 new product launches overall.
Use MediaRadar to stay current on new product launches for Smirnoff.