Smith & Wesson Advertiser Profile


Smith & Wesson
Firearms Equipment
2100 Roosevelt Avenue, Springfield, MA US 01104
(413) 781-8300
Smith & Wesson is part of:
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Smith & Wesson is part of American Outdoor Brands Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Smith & Wesson launched and advertised 3 new products in the past twelve months.

We have 4 people on file in marketing roles at Smith & Wesson, and 3 at their agencies.

Summary


Smith & Wesson is part of American Outdoor Brands Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Smith & Wesson launched and advertised 3 new products in the past twelve months.

We have 4 people on file in marketing roles at Smith & Wesson, and 3 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Smith & Wesson, including Executives, Strategists, Media Buyers and Agency contacts.


Kyle T.
Vice President Marketing

Melonie S.
Senior VP, Managing Director

Connor S.
Senior Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 7 decision makers for you to contact at Smith & Wesson, including Executives, Strategists, Media Buyers and Agency contacts.


Kyle T.
Vice President Marketing

Melonie S.
Senior VP, Managing Director

Connor S.
Senior Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smith & Wesson and its subsidiaries.
Display
Display
Last ran on The Outdoor Channel on 5/1/2024.
TV
TV
Last ran on Pursuit Channel on 6/7/2024.
Print
Print
Last ran on Shooting Illustrated in the 06/2024 issue.
Display
Display
Last ran on The Outdoor Channel on 5/1/2024.
TV
TV
Last ran on Pursuit Channel on 6/7/2024.
Print
Print
Last ran on Shooting Illustrated in the 06/2024 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smith & Wesson and its subsidiaries.
Display
Display
Last ran on The Outdoor Channel on 5/1/2024.
TV
TV
Last ran on Pursuit Channel on 6/7/2024.
Print
Print
Last ran on Shooting Illustrated in the 06/2024 issue.
Display
Display
Last ran on The Outdoor Channel on 5/1/2024.
TV
TV
Last ran on Pursuit Channel on 6/7/2024.
Print
Print
Last ran on Shooting Illustrated in the 06/2024 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smith & Wesson Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smith & Wesson Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,401 new product launches overall.
Smith & Wesson campaigns first seen May 2024.
Smith & Wesson launched campaigns supporting 3 new product lines in the last twelve months, including Smith & Wesson Eye & Ear Protection.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,401 new product launches overall.
Smith & Wesson campaigns first seen May 2024.
Smith & Wesson launched campaigns supporting 3 new product lines in the last twelve months, including Smith & Wesson Eye & Ear Protection.