Smith & Wesson Advertiser Profile
Firearms Equipment
2100 Roosevelt Avenue, Springfield, MA US 01104
(413) 781-8300
Smith & Wesson is part of:
Smith & Wesson is part of American Outdoor Brands Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Smith & Wesson launched and advertised 3 new products in the past twelve months.
We have 4 people on file in marketing roles at Smith & Wesson, and 3 at their agencies.
We have 4 people on file in marketing roles at Smith & Wesson, and 3 at their agencies.
Summary
Smith & Wesson is part of American Outdoor Brands Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Smith & Wesson launched and advertised 3 new products in the past twelve months.
We have 4 people on file in marketing roles at Smith & Wesson, and 3 at their agencies.
We have 4 people on file in marketing roles at Smith & Wesson, and 3 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at Smith & Wesson, including Executives, Strategists, Media Buyers and Agency contacts.
Kyle T.
Vice President Marketing
Melonie S.
Senior VP, Managing Director
Connor S.
Digital Marketing Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 7 decision makers for you to contact at Smith & Wesson, including Executives, Strategists, Media Buyers and Agency contacts.
Kyle T.
Vice President Marketing
Melonie S.
Senior VP, Managing Director
Connor S.
Digital Marketing Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smith & Wesson and its subsidiaries.
Display
Last ran on Outdoor Hub on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/15/2024.
Print
Last ran on Gun Digest in the 11/2024 issue.
Display
Last ran on Outdoor Hub on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/15/2024.
Print
Last ran on Gun Digest in the 11/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smith & Wesson and its subsidiaries.
Display
Last ran on Outdoor Hub on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/15/2024.
Print
Last ran on Gun Digest in the 11/2024 issue.
Display
Last ran on Outdoor Hub on 11/1/2024.
TV
Last ran on Pursuit Channel on 11/15/2024.
Print
Last ran on Gun Digest in the 11/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smith & Wesson Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Smith & Wesson recently bought a Page Takeover digital ad. See which other premium units they bought.
- Smith & Wesson recently placed a direct ad on www.gunsandammo.com/. See where else they recently placed direct ads.
- Smith & Wesson recently placed a programmatic ad on www.outdoorchannel.com/default.aspx. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smith & Wesson Advertising Spend:
UNDER $100 Million
Increased Spending YoY
- Smith & Wesson recently bought a Page Takeover digital ad. See which other premium units they bought.
- Smith & Wesson recently placed a direct ad on www.gunsandammo.com/. See where else they recently placed direct ads.
- Smith & Wesson recently placed a programmatic ad on www.outdoorchannel.com/default.aspx. In the last 12 months, they have partnered with Google and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Smith & Wesson launched campaigns supporting 3 new product lines in the last twelve months, including Smith & Wesson Eye & Ear Protection.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Smith & Wesson launched campaigns supporting 3 new product lines in the last twelve months, including Smith & Wesson Eye & Ear Protection.