Smithfield Foods Advertiser Profile


Smithfield Foods
Meat/Seafood/Poultry
200 Commerce Street, Smithfield, VA US 23430
(757) 365-3000
Smithfield Foods is part of:

Smithfield Foods is part of Heroic Zone Investments Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Smithfield Foods launched and advertised 8 new products in the past twelve months.

We have 10 people on file in marketing roles at Smithfield Foods, and 4 at their agencies.

Summary


Smithfield Foods is part of Heroic Zone Investments Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Smithfield Foods launched and advertised 8 new products in the past twelve months.

We have 10 people on file in marketing roles at Smithfield Foods, and 4 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 14 decision makers for you to contact at Smithfield Foods, including Executives, Strategists, Media Buyers and Agency contacts.


Dhamu T.
Executive Vice President and Chief Strategy Officer

Brian B.
Vice President and Director of Digital Strategy

Eric G.
Senior Manager of Marketing and eCommerce

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 14 decision makers for you to contact at Smithfield Foods, including Executives, Strategists, Media Buyers and Agency contacts.


Dhamu T.
Executive Vice President and Chief Strategy Officer

Brian B.
Vice President and Director of Digital Strategy

Eric G.
Senior Manager of Marketing and eCommerce

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smithfield Foods and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/30/2018.
Display
Display
Last ran on Convenience Store Decisions on 9/13/2019.
TV
TV
Last ran on ABC on 9/7/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/30/2018.
Display
Display
Last ran on Convenience Store Decisions on 9/13/2019.
TV
TV
Last ran on ABC on 9/7/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smithfield Foods and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 9/30/2018.
Display
Display
Last ran on Convenience Store Decisions on 9/13/2019.
TV
TV
Last ran on ABC on 9/7/2019.
Snapchat
Snapchat
Last ran on Snapchat on 9/30/2018.
Display
Display
Last ran on Convenience Store Decisions on 9/13/2019.
TV
TV
Last ran on ABC on 9/7/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smithfield Foods Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smithfield Foods Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Smithfield Foods campaigns first seen Oct 2018.
Smithfield Foods launched campaigns supporting 8 new product lines in the last twelve months, including Nathan’s Famous (Grocery).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 21,181 new product launches overall.
Smithfield Foods campaigns first seen Oct 2018.
Smithfield Foods launched campaigns supporting 8 new product lines in the last twelve months, including Nathan’s Famous (Grocery).