Smithfield Foods Advertiser Profile
Fresh Meats, Seafood & Poultry
200 Commerce Street, Smithfield, VA US 23430
(757) 365-3000
Smithfield Foods is part of Heroic Zone Investments Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Smithfield Foods launched and advertised 9 new products in the past twelve months.
We have 5 people on file in marketing roles at Smithfield Foods, and 4 at their agencies.
We have 5 people on file in marketing roles at Smithfield Foods, and 4 at their agencies.
Summary
Smithfield Foods is part of Heroic Zone Investments Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Smithfield Foods launched and advertised 9 new products in the past twelve months.
We have 5 people on file in marketing roles at Smithfield Foods, and 4 at their agencies.
We have 5 people on file in marketing roles at Smithfield Foods, and 4 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at Smithfield Foods, including Executives, Strategists, Media Buyers and Agency contacts.
Brendan S.
Chief Marketing Officer
Caroline S.
Coordinator, Paid Social
Alaina M.
Marketing Operations Manager
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 9 decision makers for you to contact at Smithfield Foods, including Executives, Strategists, Media Buyers and Agency contacts.
Brendan S.
Chief Marketing Officer
Caroline S.
Coordinator, Paid Social
Alaina M.
Marketing Operations Manager
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smithfield Foods and its subsidiaries.
Native
Last ran on Sam's Club on 3/1/2025.
TV
Last ran on FOX Sports 1 on 1/17/2025.
Print
Last ran on Plate in the 03/2025 issue.
Native
Last ran on Sam's Club on 3/1/2025.
TV
Last ran on FOX Sports 1 on 1/17/2025.
Print
Last ran on Plate in the 03/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Smithfield Foods and its subsidiaries.
Native
Last ran on Sam's Club on 3/1/2025.
TV
Last ran on FOX Sports 1 on 1/17/2025.
Print
Last ran on Plate in the 03/2025 issue.
Native
Last ran on Sam's Club on 3/1/2025.
TV
Last ran on FOX Sports 1 on 1/17/2025.
Print
Last ran on Plate in the 03/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smithfield Foods Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Smithfield Foods recently bought a Video digital ad. See which other premium units they bought.
- Smithfield Foods recently placed a direct ad on www.fastcasual.com. See where else they recently placed direct ads.
- Smithfield Foods recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 6 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Smithfield Foods Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Smithfield Foods recently bought a Video digital ad. See which other premium units they bought.
- Smithfield Foods recently placed a direct ad on www.fastcasual.com. See where else they recently placed direct ads.
- Smithfield Foods recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 6 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Smithfield Foods launched campaigns supporting 9 new product lines in the last twelve months, including Carando Classic Italian General Advertisement.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 45,545 new product launches overall.
Smithfield Foods launched campaigns supporting 9 new product lines in the last twelve months, including Carando Classic Italian General Advertisement.