Snyder's-Lance Advertiser Profile


Snyder's-Lance
Food Conglomerate
13515 Ballantyne Corporate Place, Charlotte, NC US 28277
(704) 554-1421
Snyder's-Lance is part of:

Snyder's-Lance is part of Campbell Soup Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Snyder's-Lance launched and advertised 3 new products in the past twelve months.

We have 59 people on file in marketing roles at Snyder's-Lance, and 13 at their agencies.

Summary


Snyder's-Lance is part of Campbell Soup Company. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Snyder's-Lance launched and advertised 3 new products in the past twelve months.

We have 59 people on file in marketing roles at Snyder's-Lance, and 13 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 72 decision makers for you to contact at Snyder's-Lance, including Executives, Strategists, Media Buyers and Agency contacts.


Diego P.
Vice President and Chief Marketing Officer, U.S. Meals and Beverages

Theresa R.
Associate Director, Strategy

Diana H.
Director of Shopper Engagement and Activation, United States Sales

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 72 decision makers for you to contact at Snyder's-Lance, including Executives, Strategists, Media Buyers and Agency contacts.


Diego P.
Vice President and Chief Marketing Officer, U.S. Meals and Beverages

Theresa R.
Associate Director, Strategy

Diana H.
Director of Shopper Engagement and Activation, United States Sales

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Snyder's-Lance and its subsidiaries.
Video
Video
Last ran on YouTube - LittleBabyBum on 4/11/2019.
TV
TV
Last ran on TBS on 6/17/2019.
Print
Print
Last ran on Ricardo (French Canada) in the 06/2019 issue.
Video
Video
Last ran on YouTube - LittleBabyBum on 4/11/2019.
TV
TV
Last ran on TBS on 6/17/2019.
Print
Print
Last ran on Ricardo (French Canada) in the 06/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Snyder's-Lance and its subsidiaries.
Video
Video
Last ran on YouTube - LittleBabyBum on 4/11/2019.
TV
TV
Last ran on TBS on 6/17/2019.
Print
Print
Last ran on Ricardo (French Canada) in the 06/2019 issue.
Video
Video
Last ran on YouTube - LittleBabyBum on 4/11/2019.
TV
TV
Last ran on TBS on 6/17/2019.
Print
Print
Last ran on Ricardo (French Canada) in the 06/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Snyder's-Lance Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Snyder's-Lance Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,723 new product launches overall.
Snyder's-Lance campaigns first seen Aug 2018.
Snyder's-Lance launched campaigns supporting 3 new product lines in the last twelve months, including Lance Sandwiches.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 22,723 new product launches overall.
Snyder's-Lance campaigns first seen Aug 2018.
Snyder's-Lance launched campaigns supporting 3 new product lines in the last twelve months, including Lance Sandwiches.