Sony Advertiser Profile


Sony
Technology Holding Company/Conglomerate
25 Madison Avenue, 26Th Floor, New York, NY US 10010-8601
(212) 833-6722
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 109 new products in the past twelve months.

We have 47 people on file in marketing roles at Sony, and 17 at their agencies.

Summary


Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 109 new products in the past twelve months.

We have 47 people on file in marketing roles at Sony, and 17 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 63 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.


Stephanie P.
Vice President, Digital Marketing

Julie C.
Partner

Amanda T.
Director, Global Media Planning & Activation

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 63 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.


Stephanie P.
Vice President, Digital Marketing

Julie C.
Partner

Amanda T.
Director, Global Media Planning & Activation

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 7/20/2022.
Display
Display
Last ran on Videomaker on 8/5/2022.
TV
TV
Last ran on ESPN on 8/6/2022.
Snapchat
Snapchat
Last ran on Snapchat on 7/20/2022.
Display
Display
Last ran on Videomaker on 8/5/2022.
TV
TV
Last ran on ESPN on 8/6/2022.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 7/20/2022.
Display
Display
Last ran on Videomaker on 8/5/2022.
TV
TV
Last ran on ESPN on 8/6/2022.
Snapchat
Snapchat
Last ran on Snapchat on 7/20/2022.
Display
Display
Last ran on Videomaker on 8/5/2022.
TV
TV
Last ran on ESPN on 8/6/2022.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 38,699 new product launches overall.
Sony campaigns first seen Feb 2022.
Sony launched campaigns supporting 109 new product lines in the last twelve months, including Jujutsu Kaisen 0: The Movie (Film).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 38,699 new product launches overall.
Sony campaigns first seen Feb 2022.
Sony launched campaigns supporting 109 new product lines in the last twelve months, including Jujutsu Kaisen 0: The Movie (Film).