Sony Advertiser Profile
Technology Holding Company/Conglomerate
25 Madison Avenue, 26Th Floor, New York, NY US 10010
Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 182 new products in the past twelve months.
We have 54 people on file in marketing roles at Sony, and 8 at their agencies.
We have 54 people on file in marketing roles at Sony, and 8 at their agencies.
Summary
Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 182 new products in the past twelve months.
We have 54 people on file in marketing roles at Sony, and 8 at their agencies.
We have 54 people on file in marketing roles at Sony, and 8 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 61 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.
Chaya R.
Chief Marketing Officer
Kyle S.
SVP, Media, Sony Music Entertainment
Walter G.
Senior Director, Audience Development & Strategy
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 61 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.
Chaya R.
Chief Marketing Officer
Kyle S.
SVP, Media, Sony Music Entertainment
Walter G.
Senior Director, Audience Development & Strategy
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Last ran on Wal-Mart on 11/1/2024.
TV
Last ran on FX on 11/16/2024.
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Last ran on Wal-Mart on 11/1/2024.
TV
Last ran on FX on 11/16/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Last ran on Wal-Mart on 11/1/2024.
TV
Last ran on FX on 11/16/2024.
Snapchat
Last ran on Snapchat on 10/1/2024.
Native
Last ran on Wal-Mart on 11/1/2024.
TV
Last ran on FX on 11/16/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Sony recently bought a Page Takeover digital ad. See which other premium units they bought.
- Sony recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Sony recently placed a programmatic ad on www.youtube.com/sports. In the last 12 months, they have partnered with Youtube and 20 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Sony recently bought a Page Takeover digital ad. See which other premium units they bought.
- Sony recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Sony recently placed a programmatic ad on www.youtube.com/sports. In the last 12 months, they have partnered with Youtube and 20 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Sony launched campaigns supporting 182 new product lines in the last twelve months, including Ghostbusters: Frozen Empire (Theatrical Release).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Sony launched campaigns supporting 182 new product lines in the last twelve months, including Ghostbusters: Frozen Empire (Theatrical Release).