Sony Advertiser Profile



Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 93 new products in the past twelve months.

We have 49 people on file in marketing roles at Sony, and 43 at their agencies.

Summary


Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 93 new products in the past twelve months.

We have 49 people on file in marketing roles at Sony, and 43 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 91 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.


Jason M.
Vice President of Research and Digital Marketing

Will H.
Digital Investment Analyst

Annamaria C.
Senior Specialist, Digital Media and People Based Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 91 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.


Jason M.
Vice President of Research and Digital Marketing

Will H.
Digital Investment Analyst

Annamaria C.
Senior Specialist, Digital Media and People Based Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/18/2019.
Video
Video
Last ran on Money on 10/19/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 10/18/2019.
Video
Video
Last ran on Money on 10/19/2019.
TV
TV
Last ran on TNT on 10/18/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 10/18/2019.
Video
Video
Last ran on Money on 10/19/2019.
TV
TV
Last ran on TNT on 10/18/2019.
Snapchat
Snapchat
Last ran on Snapchat on 10/18/2019.
Video
Video
Last ran on Money on 10/19/2019.
TV
TV
Last ran on TNT on 10/18/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Sony campaigns first seen Nov 2018.
Sony launched campaigns supporting 93 new product lines in the last twelve months, including The Possession of Hannah Grace (Film).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Sony campaigns first seen Nov 2018.
Sony launched campaigns supporting 93 new product lines in the last twelve months, including The Possession of Hannah Grace (Film).