Sony Advertiser Profile


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  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 83 new products in the past twelve months.

We have 46 people on file in marketing roles at Sony, and 31 at their agencies.

Summary


Sony spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony launched and advertised 83 new products in the past twelve months.

We have 46 people on file in marketing roles at Sony, and 31 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 76 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.


Syd S.
Vice President of Digital Marketing, Legacy Recordings

Jenna N.
Senior Associate of Portfolio Management

Aaron S.
Associate Director of Digital Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 76 decision makers for you to contact at Sony, including Executives, Strategists, and Media Buyers.


Syd S.
Vice President of Digital Marketing, Legacy Recordings

Jenna N.
Senior Associate of Portfolio Management

Aaron S.
Associate Director of Digital Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 7/28/2020.
Mobile
Mobile
Last ran on Green Builder on 7/31/2020.
TV
TV
Last ran on Adult Swim on 7/31/2020.
Snapchat
Snapchat
Last ran on Snapchat on 7/28/2020.
Mobile
Mobile
Last ran on Green Builder on 7/31/2020.
TV
TV
Last ran on Adult Swim on 7/31/2020.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 7/28/2020.
Mobile
Mobile
Last ran on Green Builder on 7/31/2020.
TV
TV
Last ran on Adult Swim on 7/31/2020.
Snapchat
Snapchat
Last ran on Snapchat on 7/28/2020.
Mobile
Mobile
Last ran on Green Builder on 7/31/2020.
TV
TV
Last ran on Adult Swim on 7/31/2020.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,310 new product launches overall.
Sony campaigns first seen Nov 2019.
Sony launched campaigns supporting 83 new product lines in the last twelve months, including Jumanji: The Next Level (Film).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,310 new product launches overall.
Sony campaigns first seen Nov 2019.
Sony launched campaigns supporting 83 new product lines in the last twelve months, including Jumanji: The Next Level (Film).