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Sony PlayStation is part of Sony Corporation. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Sony PlayStation launched and advertised 3 new products in the past twelve months.

We have 21 people on file in marketing roles at Sony PlayStation, and 5 at their agencies.

Summary


Sony PlayStation is part of Sony Corporation. They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Sony PlayStation launched and advertised 3 new products in the past twelve months.

We have 21 people on file in marketing roles at Sony PlayStation, and 5 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 26 decision makers for you to contact at Sony PlayStation, including Executives, Strategists, Media Buyers and Agency contacts.


Marisa R.
VP Media

Dave S.
Co-Founder & CEO

Steven F.
Senior Vice President, Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 26 decision makers for you to contact at Sony PlayStation, including Executives, Strategists, Media Buyers and Agency contacts.


Marisa R.
VP Media

Dave S.
Co-Founder & CEO

Steven F.
Senior Vice President, Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony PlayStation and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Native
Native
Last ran on Target on 4/1/2024.
TV
TV
Last ran on Golf Channel on 2/2/2024.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Native
Native
Last ran on Target on 4/1/2024.
TV
TV
Last ran on Golf Channel on 2/2/2024.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony PlayStation and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Native
Native
Last ran on Target on 4/1/2024.
TV
TV
Last ran on Golf Channel on 2/2/2024.
Snapchat
Snapchat
Last ran on Snapchat on 11/1/2023.
Native
Native
Last ran on Target on 4/1/2024.
TV
TV
Last ran on Golf Channel on 2/2/2024.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony PlayStation Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony PlayStation Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Sony PlayStation campaigns first seen Nov 2023.
Sony PlayStation launched campaigns supporting 3 new product lines in the last twelve months, including PlayStation Esports (Youtube Channel).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Sony PlayStation campaigns first seen Nov 2023.
Sony PlayStation launched campaigns supporting 3 new product lines in the last twelve months, including PlayStation Esports (Youtube Channel).