Sony PlayStation is part of Sony Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony PlayStation launched and advertised 1 new product in the past twelve months.

We have 28 people on file in marketing roles at Sony PlayStation, and 52 at their agencies.

Summary


Sony PlayStation is part of Sony Corporation. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Sony PlayStation launched and advertised 1 new product in the past twelve months.

We have 28 people on file in marketing roles at Sony PlayStation, and 52 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 80 decision makers for you to contact at Sony PlayStation, including Executives, Strategists, Media Buyers and Agency contacts.


Syd S.
Vice President of Digital Marketing, Legacy Recordings

Juli S.
Associate Director

Matt M.
Digital Marketing Specialist

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 80 decision makers for you to contact at Sony PlayStation, including Executives, Strategists, Media Buyers and Agency contacts.


Syd S.
Vice President of Digital Marketing, Legacy Recordings

Juli S.
Associate Director

Matt M.
Digital Marketing Specialist

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony PlayStation and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/18/2018.
Display
Display
Last ran on EuroGamer on 1/11/2019.
TV
TV
Last ran on FOX Sports 1 on 1/11/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/18/2018.
Display
Display
Last ran on EuroGamer on 1/11/2019.
TV
TV
Last ran on FOX Sports 1 on 1/11/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Sony PlayStation and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 6/18/2018.
Display
Display
Last ran on EuroGamer on 1/11/2019.
TV
TV
Last ran on FOX Sports 1 on 1/11/2019.
Snapchat
Snapchat
Last ran on Snapchat on 6/18/2018.
Display
Display
Last ran on EuroGamer on 1/11/2019.
TV
TV
Last ran on FOX Sports 1 on 1/11/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony PlayStation Advertising Spend:
OVER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Sony PlayStation Advertising Spend:
OVER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Sony PlayStation campaigns first seen Nov 2018.
Sony PlayStation launched a campaign supporting 1 new product line in the last twelve months, Sony PlayStation Classic.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,487 new product launches overall.
Sony PlayStation campaigns first seen Nov 2018.
Sony PlayStation launched a campaign supporting 1 new product line in the last twelve months, Sony PlayStation Classic.