Southwest Airlines Advertiser Profile


Southwest Airlines
Airline
2702 Love Field Drive, Dallas, TX US 75235-1908
(214) 792-4000

Southwest Airlines is part of Southwest Airlines Co.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Southwest Airlines launched and advertised 1 new product in the past twelve months.

We have 19 people on file in marketing roles at Southwest Airlines, and 9 at their agencies.

Summary


Southwest Airlines is part of Southwest Airlines Co.. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Southwest Airlines launched and advertised 1 new product in the past twelve months.

We have 19 people on file in marketing roles at Southwest Airlines, and 9 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Southwest Airlines, including Executives, Strategists, Media Buyers and Agency contacts.


Ryan G.
Senior Vice President and Chief Marketing Officer

Valerie F.
Brand Strategist

Erica H.
Manager of Digital Strategy and Brand Communications, Marketing

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 28 decision makers for you to contact at Southwest Airlines, including Executives, Strategists, Media Buyers and Agency contacts.


Ryan G.
Senior Vice President and Chief Marketing Officer

Valerie F.
Brand Strategist

Erica H.
Manager of Digital Strategy and Brand Communications, Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Southwest Airlines and its subsidiaries.
Display
Display
Last ran on Global Trade Magazine on 10/18/2019.
TV
TV
Last ran on ESPN on 10/18/2019.
Print
Print
Last ran on Honolulu in the 10/2019 issue.
Display
Display
Last ran on Global Trade Magazine on 10/18/2019.
TV
TV
Last ran on ESPN on 10/18/2019.
Print
Print
Last ran on Honolulu in the 10/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Southwest Airlines and its subsidiaries.
Display
Display
Last ran on Global Trade Magazine on 10/18/2019.
TV
TV
Last ran on ESPN on 10/18/2019.
Print
Print
Last ran on Honolulu in the 10/2019 issue.
Display
Display
Last ran on Global Trade Magazine on 10/18/2019.
TV
TV
Last ran on ESPN on 10/18/2019.
Print
Print
Last ran on Honolulu in the 10/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Southwest Airlines Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Southwest Airlines Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Southwest Airlines campaigns first seen Apr 2019.
Southwest Airlines launched a campaign supporting 1 new product line in the last twelve months, Southwest Airlines Rapid Rewards.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 20,304 new product launches overall.
Southwest Airlines campaigns first seen Apr 2019.
Southwest Airlines launched a campaign supporting 1 new product line in the last twelve months, Southwest Airlines Rapid Rewards.