Southwest Airlines Advertiser Profile
Southwest Airlines is part of Southwest Airlines Co.. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Southwest Airlines launched and advertised 1 new product in the past twelve months.
We have 10 people on file in marketing roles at Southwest Airlines, and 7 at their agencies.
We have 10 people on file in marketing roles at Southwest Airlines, and 7 at their agencies.
Summary
Southwest Airlines is part of Southwest Airlines Co.. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Southwest Airlines launched and advertised 1 new product in the past twelve months.
We have 10 people on file in marketing roles at Southwest Airlines, and 7 at their agencies.
We have 10 people on file in marketing roles at Southwest Airlines, and 7 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 17 decision makers for you to contact at Southwest Airlines, including Executives, Strategists, Media Buyers and Agency contacts.
Ryan G.
Executive Vice President, Chief Commercial Officer
Eric D.
Senior Vice President, Executive Account Director
Vanessa S.
Business Consultant, Brand Communications
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 17 decision makers for you to contact at Southwest Airlines, including Executives, Strategists, Media Buyers and Agency contacts.
Ryan G.
Executive Vice President, Chief Commercial Officer
Eric D.
Senior Vice President, Executive Account Director
Vanessa S.
Business Consultant, Brand Communications
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Southwest Airlines and its subsidiaries.
Display
Last ran on Priceline Online on 4/1/2024.
TV
Last ran on TV One on 4/13/2024.
Print
Last ran on Honolulu in the 02/2024 issue.
Display
Last ran on Priceline Online on 4/1/2024.
TV
Last ran on TV One on 4/13/2024.
Print
Last ran on Honolulu in the 02/2024 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Southwest Airlines and its subsidiaries.
Display
Last ran on Priceline Online on 4/1/2024.
TV
Last ran on TV One on 4/13/2024.
Print
Last ran on Honolulu in the 02/2024 issue.
Display
Last ran on Priceline Online on 4/1/2024.
TV
Last ran on TV One on 4/13/2024.
Print
Last ran on Honolulu in the 02/2024 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Southwest Airlines Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Southwest Airlines recently bought a Video digital ad. See which other premium units they bought.
- Southwest Airlines recently placed a direct ad on www.kdnuggets.com/. See where else they recently placed direct ads.
- Southwest Airlines recently placed a programmatic ad on www.priceline.com. In the last 12 months, they have partnered with Google and 12 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Southwest Airlines Advertising Spend:
UNDER $100 Million
Decreased Spending YoY
- Southwest Airlines recently bought a Video digital ad. See which other premium units they bought.
- Southwest Airlines recently placed a direct ad on www.kdnuggets.com/. See where else they recently placed direct ads.
- Southwest Airlines recently placed a programmatic ad on www.priceline.com. In the last 12 months, they have partnered with Google and 12 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Southwest Airlines launched a campaign supporting 1 new product line in the last twelve months, Southwest Airlines Mobile App.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,927 new product launches overall.
Southwest Airlines launched a campaign supporting 1 new product line in the last twelve months, Southwest Airlines Mobile App.