Swiffer Advertiser Profile
Swiffer is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Swiffer launched and advertised 1 new product in the past twelve months.
We have 119 people on file in marketing roles at Swiffer, and 28 at their agencies.
We have 119 people on file in marketing roles at Swiffer, and 28 at their agencies.
Summary
Swiffer is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Swiffer launched and advertised 1 new product in the past twelve months.
We have 119 people on file in marketing roles at Swiffer, and 28 at their agencies.
We have 119 people on file in marketing roles at Swiffer, and 28 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 148 decision makers for you to contact at Swiffer, including Executives, Strategists, Media Buyers and Agency contacts.
Marc P.
Chief Brand Officer
Meredith M.
Senior Director, Communications Planning
Luba F.
Brand Director, Digital Media Strategy, In-House Buying Team Lead
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 148 decision makers for you to contact at Swiffer, including Executives, Strategists, Media Buyers and Agency contacts.
Marc P.
Chief Brand Officer
Meredith M.
Senior Director, Communications Planning
Luba F.
Brand Director, Digital Media Strategy, In-House Buying Team Lead
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Swiffer and its subsidiaries.
Video
Last ran on YouTube - Automotive Channels on 10/1/2025.
TV
Last ran on WSNS on 10/6/2025.
Print
Last ran on Chicago Tribune in the 07/2025 issue.
Video
Last ran on YouTube - Automotive Channels on 10/1/2025.
TV
Last ran on WSNS on 10/6/2025.
Print
Last ran on Chicago Tribune in the 07/2025 issue.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Swiffer and its subsidiaries.
Video
Last ran on YouTube - Automotive Channels on 10/1/2025.
TV
Last ran on WSNS on 10/6/2025.
Print
Last ran on Chicago Tribune in the 07/2025 issue.
Video
Last ran on YouTube - Automotive Channels on 10/1/2025.
TV
Last ran on WSNS on 10/6/2025.
Print
Last ran on Chicago Tribune in the 07/2025 issue.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Swiffer Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Swiffer recently bought a Video digital ad. See which other premium units they bought.
- Swiffer recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Swiffer recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Swiffer Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Swiffer recently bought a Video digital ad. See which other premium units they bought.
- Swiffer recently placed a direct ad on www.target.com/. See where else they recently placed direct ads.
- Swiffer recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Youtube and 3 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,052 new product launches overall.
Use MediaRadar to stay current on new product launches for Swiffer.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 31,052 new product launches overall.
Use MediaRadar to stay current on new product launches for Swiffer.