Swiffer Advertiser Profile


Swiffer
All-Purpose Cleaner
1 P&G Plaza, Cincinnati, OH US 45202
(513) 983-1100
MediaRadar 252 West 37th Street New York, NY 10018 855-723-2788
  • Ad Tech
  • Relevant Contact Info
  • View Recent Ad Creative
  • Media Spend
  • New Product Launches

Swiffer is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Swiffer launched and advertised 1 new product in the past twelve months.

We have 111 people on file in marketing roles at Swiffer, and 59 at their agencies.

Summary


Swiffer is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Swiffer launched and advertised 1 new product in the past twelve months.

We have 111 people on file in marketing roles at Swiffer, and 59 at their agencies.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 170 decision makers for you to contact at Swiffer, including Executives, Strategists, Media Buyers and Agency contacts.


Marc P.
Chief Brand Officer

Julianne C.
Associate Director, Performance Media

Luba F.
Senior Brand Manager, Digital Strategy

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 170 decision makers for you to contact at Swiffer, including Executives, Strategists, Media Buyers and Agency contacts.


Marc P.
Chief Brand Officer

Julianne C.
Associate Director, Performance Media

Luba F.
Senior Brand Manager, Digital Strategy

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Swiffer and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 12/11/2020.
Video
Video
Last ran on Us Weekly on 12/1/2020.
TV
TV
Last ran on Bravo on 1/23/2021.
Snapchat
Snapchat
Last ran on Snapchat on 12/11/2020.
Video
Video
Last ran on Us Weekly on 12/1/2020.
TV
TV
Last ran on Bravo on 1/23/2021.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Swiffer and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 12/11/2020.
Video
Video
Last ran on Us Weekly on 12/1/2020.
TV
TV
Last ran on Bravo on 1/23/2021.
Snapchat
Snapchat
Last ran on Snapchat on 12/11/2020.
Video
Video
Last ran on Us Weekly on 12/1/2020.
TV
TV
Last ran on Bravo on 1/23/2021.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Swiffer Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Swiffer Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,259 new product launches overall.
Swiffer campaigns first seen Jan 2020.
Swiffer launched a campaign supporting 1 new product line in the last twelve months, Swiffer Dusting.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 29,259 new product launches overall.
Swiffer campaigns first seen Jan 2020.
Swiffer launched a campaign supporting 1 new product line in the last twelve months, Swiffer Dusting.