Coca-Cola Advertiser Profile
Beverage Conglomerate
One Coca-Cola Plaza, Atlanta, GA US 30313
(404) 676-2121
Coca-Cola spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Coca-Cola launched and advertised 17 new products in the past twelve months.
We have 36 people on file in marketing roles at Coca-Cola, and 30 at their agencies.
We have 36 people on file in marketing roles at Coca-Cola, and 30 at their agencies.
Summary
Coca-Cola spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Coca-Cola launched and advertised 17 new products in the past twelve months.
We have 36 people on file in marketing roles at Coca-Cola, and 30 at their agencies.
We have 36 people on file in marketing roles at Coca-Cola, and 30 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 66 decision makers for you to contact at Coca-Cola, including Executives, Strategists, Media Buyers and Agency contacts.
Erica R.
Vice President - Complete Nutrition Porfolio
Rob D.
Executive Vice President
Greg G.
Director, Integrated Marketing
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 66 decision makers for you to contact at Coca-Cola, including Executives, Strategists, Media Buyers and Agency contacts.
Erica R.
Vice President - Complete Nutrition Porfolio
Rob D.
Executive Vice President
Greg G.
Director, Integrated Marketing
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Coca-Cola and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2024.
Video
Last ran on YouTube - Comedy Channels on 4/1/2024.
TV
Last ran on ESPN2 on 4/20/2024.
Snapchat
Last ran on Snapchat on 3/1/2024.
Video
Last ran on YouTube - Comedy Channels on 4/1/2024.
TV
Last ran on ESPN2 on 4/20/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Coca-Cola and its subsidiaries.
Snapchat
Last ran on Snapchat on 3/1/2024.
Video
Last ran on YouTube - Comedy Channels on 4/1/2024.
TV
Last ran on ESPN2 on 4/20/2024.
Snapchat
Last ran on Snapchat on 3/1/2024.
Video
Last ran on YouTube - Comedy Channels on 4/1/2024.
TV
Last ran on ESPN2 on 4/20/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Coca-Cola Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Coca-Cola recently bought a Native digital ad. See which other premium units they bought.
- Coca-Cola recently placed a direct ad on www.dailymotion.com/us. See where else they recently placed direct ads.
- Coca-Cola recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with DoubleClick and 32 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Coca-Cola Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- Coca-Cola recently bought a Native digital ad. See which other premium units they bought.
- Coca-Cola recently placed a direct ad on www.dailymotion.com/us. See where else they recently placed direct ads.
- Coca-Cola recently placed a programmatic ad on www.youtube.com/gaming. In the last 12 months, they have partnered with DoubleClick and 32 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Coca-Cola launched campaigns supporting 17 new product lines in the last twelve months, including Costa Coffee.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,052 new product launches overall.
Coca-Cola launched campaigns supporting 17 new product lines in the last twelve months, including Costa Coffee.