The Dial Advertiser Profile


The Dial
Toiletries & Cosmetics Conglomerate/Holding Company
15501 N Dial Blvd, Scottsdale, AZ US 85260-1619
(480) 754-3425
The Dial is part of:

The Dial is part of Henkel AG & Co. KGaA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. The Dial launched and advertised 11 new products in the past twelve months.

We have 35 people on file in marketing roles at The Dial, and 2 at their agency.

Summary


The Dial is part of Henkel AG & Co. KGaA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. The Dial launched and advertised 11 new products in the past twelve months.

We have 35 people on file in marketing roles at The Dial, and 2 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at The Dial, including Executives, Strategists, Media Buyers and Agency contacts.


Jennifer F.
Team Lead Shopper Insights

Natasha G.
Partner, Integrated Investment

Beth G.
Media & Integrated Marketing Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 37 decision makers for you to contact at The Dial, including Executives, Strategists, Media Buyers and Agency contacts.


Jennifer F.
Team Lead Shopper Insights

Natasha G.
Partner, Integrated Investment

Beth G.
Media & Integrated Marketing Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Dial and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 3/22/2019.
TV
TV
Last ran on CBS Sports Network on 3/21/2019.
Print
Print
Last ran on Newsday (Long Island) in the 03/2019 issue.
Display
Display
Last ran on Wal-Mart on 3/22/2019.
TV
TV
Last ran on CBS Sports Network on 3/21/2019.
Print
Print
Last ran on Newsday (Long Island) in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Dial and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 3/22/2019.
TV
TV
Last ran on CBS Sports Network on 3/21/2019.
Print
Print
Last ran on Newsday (Long Island) in the 03/2019 issue.
Display
Display
Last ran on Wal-Mart on 3/22/2019.
TV
TV
Last ran on CBS Sports Network on 3/21/2019.
Print
Print
Last ran on Newsday (Long Island) in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Dial Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Dial Advertising Spend:
UNDER $100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
The Dial campaigns first seen Oct 2018.
The Dial launched campaigns supporting 11 new product lines in the last twelve months, including Persil ProClean Power Caps.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
The Dial campaigns first seen Oct 2018.
The Dial launched campaigns supporting 11 new product lines in the last twelve months, including Persil ProClean Power Caps.