The Dial Advertiser Profile


The Dial
Toiletries & Cosmetics Conglomerate/Holding Company
15501 N Dial Blvd, Scottsdale, AZ US 85260-1619
(480) 754-3425
The Dial is part of:

The Dial is part of Henkel AG & Co. KGaA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. The Dial launched and advertised 6 new products in the past twelve months.

We have 32 people on file in marketing roles at The Dial, and 4 at their agency.

Summary


The Dial is part of Henkel AG & Co. KGaA. They spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 100 different Media Properties in the last year across multiple Media formats. The Dial launched and advertised 6 new products in the past twelve months.

We have 32 people on file in marketing roles at The Dial, and 4 at their agency.

MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at The Dial, including Executives, Strategists, Media Buyers and Agency contacts.


Kate E.
Digital Marketing Lead

Hunter G.
Senior Associate, Shopper

Joanna M.
Senior Manager of Media and Integrated Marketing

Key Contacts


MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 36 decision makers for you to contact at The Dial, including Executives, Strategists, Media Buyers and Agency contacts.


Kate E.
Digital Marketing Lead

Hunter G.
Senior Associate, Shopper

Joanna M.
Senior Manager of Media and Integrated Marketing

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Dial and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 12/5/2019.
TV
TV
Last ran on VH-1 on 12/2/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2019 issue.
Display
Display
Last ran on Wal-Mart on 12/5/2019.
TV
TV
Last ran on VH-1 on 12/2/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Dial and its subsidiaries.
Display
Display
Last ran on Wal-Mart on 12/5/2019.
TV
TV
Last ran on VH-1 on 12/2/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2019 issue.
Display
Display
Last ran on Wal-Mart on 12/5/2019.
TV
TV
Last ran on VH-1 on 12/2/2019.
Print
Print
Last ran on Chicago Tribune in the 11/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Dial Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Dial Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
The Dial campaigns first seen Apr 2019.
The Dial launched campaigns supporting 6 new product lines in the last twelve months, including Right Guard Xtreme Defense Collection.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 33,761 new product launches overall.
The Dial campaigns first seen Apr 2019.
The Dial launched campaigns supporting 6 new product lines in the last twelve months, including Right Guard Xtreme Defense Collection.