The Hershey Company Advertiser Profile


The Hershey Company
Food Conglomerate
100 Crystal A Drive, Hershey, PA US 17033-0810
(717) 534-4200

The Hershey Company spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Hershey Company launched and advertised 12 new products in the past twelve months.

We have 31 people on file in marketing roles at The Hershey Company, and 35 at their agencies.

Summary


The Hershey Company spent under 100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Hershey Company launched and advertised 12 new products in the past twelve months.

We have 31 people on file in marketing roles at The Hershey Company, and 35 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 67 decision makers for you to contact at The Hershey Company, including Executives, Strategists, Media Buyers and Agency contacts.


Pamela F.
Vice President Marketing

Diana S.
Senior Vice President and Client Business Partner

Charlie C.
Head of Integrated Media and Comms Planning

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 67 decision makers for you to contact at The Hershey Company, including Executives, Strategists, Media Buyers and Agency contacts.


Pamela F.
Vice President Marketing

Diana S.
Senior Vice President and Client Business Partner

Charlie C.
Head of Integrated Media and Comms Planning

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Hershey Company and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/6/2018.
Mobile
Mobile
Last ran on Sam's Club on 11/9/2018.
TV
TV
Last ran on CMT on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 11/6/2018.
Mobile
Mobile
Last ran on Sam's Club on 11/9/2018.
TV
TV
Last ran on CMT on 11/8/2018.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Hershey Company and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 11/6/2018.
Mobile
Mobile
Last ran on Sam's Club on 11/9/2018.
TV
TV
Last ran on CMT on 11/8/2018.
Snapchat
Snapchat
Last ran on Snapchat on 11/6/2018.
Mobile
Mobile
Last ran on Sam's Club on 11/9/2018.
TV
TV
Last ran on CMT on 11/8/2018.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Hershey Company Advertising Spend:
OVER 100 Million
Decreased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Hershey Company Advertising Spend:
OVER 100 Million
Decreased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
The Hershey Company campaigns first seen Mar 2018.
The Hershey Company launched campaigns supporting 12 new product lines in the last twelve months, including Almond Joy.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 7,961 new product launches overall.
The Hershey Company campaigns first seen Mar 2018.
The Hershey Company launched campaigns supporting 12 new product lines in the last twelve months, including Almond Joy.