The Hertz Advertiser Profile


The Hertz
Car Rental
8501 Williams Road, Estero, FL US 33928
(239) 301-7000
The Hertz is part of:

The Hertz spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. The Hertz launched and advertised 3 new products in the past twelve months.

We have 10 people on file in marketing roles at The Hertz, and 3 at their agency.

Summary


The Hertz spent under $100 million on advertising in digital and print in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. The Hertz launched and advertised 3 new products in the past twelve months.

We have 10 people on file in marketing roles at The Hertz, and 3 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at The Hertz, including Executives, Strategists, Media Buyers and Agency contacts.


Jodi A.
Executive Vice President and Chief Marketing Officer

The Hertz Corporation at Crossmedia (agency) New York G.

Carie B.
Senior Director of Brand Experience

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 13 decision makers for you to contact at The Hertz, including Executives, Strategists, Media Buyers and Agency contacts.


Jodi A.
Executive Vice President and Chief Marketing Officer

The Hertz Corporation at Crossmedia (agency) New York G.

Carie B.
Senior Director of Brand Experience

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Hertz and its subsidiaries.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/11/2019.
Print
Print
Last ran on AAA Hawaii in the 01/2019 issue.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/8/2019.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/11/2019.
Print
Print
Last ran on AAA Hawaii in the 01/2019 issue.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/8/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Hertz and its subsidiaries.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/11/2019.
Print
Print
Last ran on AAA Hawaii in the 01/2019 issue.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/8/2019.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/11/2019.
Print
Print
Last ran on AAA Hawaii in the 01/2019 issue.
Video
Video
Last ran on YouTube - Mighty Car Mods on 1/8/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Hertz Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Hertz Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,496 new product launches overall.
The Hertz campaigns first seen Aug 2018.
The Hertz launched campaigns supporting 3 new product lines in the last twelve months, including Hertz Rent-a-Car Careers.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 25,496 new product launches overall.
The Hertz campaigns first seen Aug 2018.
The Hertz launched campaigns supporting 3 new product lines in the last twelve months, including Hertz Rent-a-Car Careers.