The Hertz Advertiser Profile


The Hertz
Car Rental
8501 Williams Road, Estero, FL US 33928
(239) 301-7000
The Hertz is part of:

The Hertz spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. The Hertz launched and advertised 3 new products in the past twelve months.

We have 12 people on file in marketing roles at The Hertz, and 3 at their agency.

Summary


The Hertz spent under $100 million on advertising in digital, print, and national TV in the last year. They are currently not investing in any premium ad units, but advertised on over 250 different Media Properties in the last year across multiple Media formats. The Hertz launched and advertised 3 new products in the past twelve months.

We have 12 people on file in marketing roles at The Hertz, and 3 at their agency.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 15 decision makers for you to contact at The Hertz, including Executives, Strategists, Media Buyers and Agency contacts.


Jodi A.
Executive Vice President and Chief Marketing Officer

The Hertz Corporation at Crossmedia (agency) New York G.

Carie B.
Senior Director of Brand Experience

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 15 decision makers for you to contact at The Hertz, including Executives, Strategists, Media Buyers and Agency contacts.


Jodi A.
Executive Vice President and Chief Marketing Officer

The Hertz Corporation at Crossmedia (agency) New York G.

Carie B.
Senior Director of Brand Experience

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Hertz and its subsidiaries.
Display
Display
Last ran on SmartBrief Business on 3/19/2019.
TV
TV
Last ran on Weather Channel on 3/21/2019.
Print
Print
Last ran on Canadian Travel Press in the 03/2019 issue.
Display
Display
Last ran on SmartBrief Business on 3/19/2019.
TV
TV
Last ran on Weather Channel on 3/21/2019.
Print
Print
Last ran on Canadian Travel Press in the 03/2019 issue.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Hertz and its subsidiaries.
Display
Display
Last ran on SmartBrief Business on 3/19/2019.
TV
TV
Last ran on Weather Channel on 3/21/2019.
Print
Print
Last ran on Canadian Travel Press in the 03/2019 issue.
Display
Display
Last ran on SmartBrief Business on 3/19/2019.
TV
TV
Last ran on Weather Channel on 3/21/2019.
Print
Print
Last ran on Canadian Travel Press in the 03/2019 issue.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Hertz Advertising Spend:
UNDER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Hertz Advertising Spend:
UNDER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
The Hertz campaigns first seen Feb 2019.
The Hertz launched campaigns supporting 3 new product lines in the last twelve months, including Hertz Rent-a-Car.

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
The Hertz campaigns first seen Feb 2019.
The Hertz launched campaigns supporting 3 new product lines in the last twelve months, including Hertz Rent-a-Car.