The Walt Disney Company Advertiser Profile


The Walt Disney Company
Media Group/Holding Company
500 South Buena Vista Street, Burbank, CA US 91521
(818) 560-1000

The Walt Disney Company spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Walt Disney Company launched and advertised 238 new products in the past twelve months.

We have 84 people on file in marketing roles at The Walt Disney Company, and 119 at their agencies.

Summary


The Walt Disney Company spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Walt Disney Company launched and advertised 238 new products in the past twelve months.

We have 84 people on file in marketing roles at The Walt Disney Company, and 119 at their agencies.

MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 204 decision makers for you to contact at The Walt Disney Company, including Executives, Strategists, and Media Buyers.


Wanda Y.
Senior Vice President, Client Solutions

Mark M.
Associate Director, Media and Communications Planning

Kayla S.
Digital Account Manager

Key Contacts


MediaRadar helps advertising sales and agency business development teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 204 decision makers for you to contact at The Walt Disney Company, including Executives, Strategists, and Media Buyers.


Wanda Y.
Senior Vice President, Client Solutions

Mark M.
Associate Director, Media and Communications Planning

Kayla S.
Digital Account Manager

MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Walt Disney Company and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/18/2019.
Display
Display
Last ran on Athletic Management on 3/22/2019.
TV
TV
Last ran on Travel Channel on 3/22/2019.
Snapchat
Snapchat
Last ran on Snapchat on 3/18/2019.
Display
Display
Last ran on Athletic Management on 3/22/2019.
TV
TV
Last ran on Travel Channel on 3/22/2019.

Recent Ad Creative


MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Walt Disney Company and its subsidiaries.
Snapchat
Snapchat
Last ran on Snapchat on 3/18/2019.
Display
Display
Last ran on Athletic Management on 3/22/2019.
TV
TV
Last ran on Travel Channel on 3/22/2019.
Snapchat
Snapchat
Last ran on Snapchat on 3/18/2019.
Display
Display
Last ran on Athletic Management on 3/22/2019.
TV
TV
Last ran on Travel Channel on 3/22/2019.

MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Walt Disney Company Advertising Spend:
OVER $100 Million
Increased Spending YoY

Media Spend


MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Walt Disney Company Advertising Spend:
OVER $100 Million
Increased Spending YoY

MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
The Walt Disney Company campaigns first seen Sep 2018.
The Walt Disney Company launched campaigns supporting 238 new product lines in the last twelve months, including Bad Times at the El Royale (Film).

New Product Launches


MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 24,639 new product launches overall.
The Walt Disney Company campaigns first seen Sep 2018.
The Walt Disney Company launched campaigns supporting 238 new product lines in the last twelve months, including Bad Times at the El Royale (Film).