The Walt Disney Company Advertiser Profile
Media & Entertainment
500 South Buena Vista Street, Burbank, CA US 91521
(818) 560-1000
The Walt Disney Company spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Walt Disney Company launched and advertised 445 new products in the past twelve months.
We have 766 people on file in marketing roles at The Walt Disney Company, and 46 at their agencies.
We have 766 people on file in marketing roles at The Walt Disney Company, and 46 at their agencies.
Summary
The Walt Disney Company spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. The Walt Disney Company launched and advertised 445 new products in the past twelve months.
We have 766 people on file in marketing roles at The Walt Disney Company, and 46 at their agencies.
We have 766 people on file in marketing roles at The Walt Disney Company, and 46 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 819 decision makers for you to contact at The Walt Disney Company, including Executives, Strategists, and Media Buyers.
James K.
Chief Legal Counsel & Senior Vice President, Business Strategy
Amy R.
Director, Strategy
Greg J.
Senior Manager, Integrated Planning
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 819 decision makers for you to contact at The Walt Disney Company, including Executives, Strategists, and Media Buyers.
James K.
Chief Legal Counsel & Senior Vice President, Business Strategy
Amy R.
Director, Strategy
Greg J.
Senior Manager, Integrated Planning
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Walt Disney Company and its subsidiaries.
Snapchat
Last ran on Snapchat on 4/1/2026.
Video
Last ran on NBC 10 Portsmouth (WAVY) on 4/1/2026.
TV
Last ran on WABC on 4/27/2026.
Snapchat
Last ran on Snapchat on 4/1/2026.
Video
Last ran on NBC 10 Portsmouth (WAVY) on 4/1/2026.
TV
Last ran on WABC on 4/27/2026.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by The Walt Disney Company and its subsidiaries.
Snapchat
Last ran on Snapchat on 4/1/2026.
Video
Last ran on NBC 10 Portsmouth (WAVY) on 4/1/2026.
TV
Last ran on WABC on 4/27/2026.
Snapchat
Last ran on Snapchat on 4/1/2026.
Video
Last ran on NBC 10 Portsmouth (WAVY) on 4/1/2026.
TV
Last ran on WABC on 4/27/2026.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Walt Disney Company Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- The Walt Disney Company recently bought a Video digital ad. See which other premium units they bought.
- The Walt Disney Company recently placed a direct ad on www.radio.net/s/klyy. See where else they recently placed direct ads.
- The Walt Disney Company recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 26 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
The Walt Disney Company Advertising Spend:
OVER $100 Million
Decreased Spending YoY
- The Walt Disney Company recently bought a Video digital ad. See which other premium units they bought.
- The Walt Disney Company recently placed a direct ad on www.radio.net/s/klyy. See where else they recently placed direct ads.
- The Walt Disney Company recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 26 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 26,757 new product launches overall.
The Walt Disney Company launched campaigns supporting 445 new product lines in the last twelve months, including Hoppers (Theatrical Release).
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 26,757 new product launches overall.
The Walt Disney Company launched campaigns supporting 445 new product lines in the last twelve months, including Hoppers (Theatrical Release).