Tide Advertiser Profile
Tide is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Tide launched and advertised 2 new products in the past twelve months.
We have 118 people on file in marketing roles at Tide, and 30 at their agencies.
We have 118 people on file in marketing roles at Tide, and 30 at their agencies.
Summary
Tide is part of The Procter & Gamble Company. They spent over $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Tide launched and advertised 2 new products in the past twelve months.
We have 118 people on file in marketing roles at Tide, and 30 at their agencies.
We have 118 people on file in marketing roles at Tide, and 30 at their agencies.
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 149 decision makers for you to contact at Tide, including Executives, Strategists, Media Buyers and Agency contacts.
Anitra M.
Vice President and Chief Communications Officer, P&G Beauty
Kathryn M.
Senior Director, Content & Entertainment
Susan C.
Group Media Director, North America
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 149 decision makers for you to contact at Tide, including Executives, Strategists, Media Buyers and Agency contacts.
Anitra M.
Vice President and Chief Communications Officer, P&G Beauty
Kathryn M.
Senior Director, Content & Entertainment
Susan C.
Group Media Director, North America
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Tide and its subsidiaries.
Snapchat
Last ran on Snapchat on 7/1/2024.
Video
Last ran on YouTube - Beauty Channels on 11/1/2024.
TV
Last ran on Game Show on 11/16/2024.
Snapchat
Last ran on Snapchat on 7/1/2024.
Video
Last ran on YouTube - Beauty Channels on 11/1/2024.
TV
Last ran on Game Show on 11/16/2024.
Recent Ad Creative
MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Tide and its subsidiaries.
Snapchat
Last ran on Snapchat on 7/1/2024.
Video
Last ran on YouTube - Beauty Channels on 11/1/2024.
TV
Last ran on Game Show on 11/16/2024.
Snapchat
Last ran on Snapchat on 7/1/2024.
Video
Last ran on YouTube - Beauty Channels on 11/1/2024.
TV
Last ran on Game Show on 11/16/2024.
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Tide Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Tide recently bought a Video digital ad. See which other premium units they bought.
- Tide recently placed a direct ad on www.walgreens.com. See where else they recently placed direct ads.
- Tide recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
Media Spend
MediaRadar calculates estimated spend for the digital, print and national television campaigns that we identify using proprietary algorithms based on medium and advertisement type.
Tide Advertising Spend:
OVER $100 Million
Increased Spending YoY
- Tide recently bought a Video digital ad. See which other premium units they bought.
- Tide recently placed a direct ad on www.walgreens.com. See where else they recently placed direct ads.
- Tide recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with Google and 5 other providers. Which providers do they use most?
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Tide launched campaigns supporting 2 new product lines in the last twelve months, including Tide Stain Boosters.
New Product Launches
MediaRadar tracks new product launches across the 3 million+ brands in our database, and classifies each campaign to a specific product line using our proprietary classification methodology, giving you a deeper understanding of how a brand is allocating its advertising budgets. In the last year, we identified 27,397 new product launches overall.
Tide launched campaigns supporting 2 new product lines in the last twelve months, including Tide Stain Boosters.